In this episode of Starting Small, we’re joined by JW Wiseman, founder of Curious Elixirs, a booze-free craft cocktail company that’s changing the way people think about non-alcoholic drinks. JW started Curious Elixirs in 2015 while running a marketing agency, driven by a personal desire for complex cocktails without the hangover. He talks about how his fascination with cocktails and his experience in hospitality led him to create a line of drinks infused with adaptogens and designed to provide the same bold, adventurous flavors as traditional cocktails. From bootstrapping the brand to achieving over $47 million in revenue, JW shares the journey of building a product in the growing sober-curious market and the challenges of growing without outside investors.

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