Curious Business: Insights for B2B Growth Podcast Por Stephen Morris | Focused on B2B Growth arte de portada

Curious Business: Insights for B2B Growth

Curious Business: Insights for B2B Growth

De: Stephen Morris | Focused on B2B Growth
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Curious Business is the B2B marketing and growth podcast with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.Copyright 2025 All rights reserved. Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • What Can Band Logos Teach Us About Branding? (Logo Rhythm book)
    Jun 25 2025

    Band logos sit at the intersection of design, culture, and belonging, and can stir up no end of emotion, nostalgia, and debate. In the book Logo Rhythm, Jim K Davies and Jamie Ellul uncover the stories behind 93 of the best band logos (and a few artist logos) of the last 60 years.

    The book lovingly explores legendary (and not-so-legendary) bands and their legendary brands, detailing whether they were created by designers, agencies, the bands or even the drummer’s dad. It raises questions about what makes for an unforgettable logo, and identifies the logos that have influenced wider design and branding or wound up on the t-shirts of today's pre-teens.

    Tune in to learn:

    • Who do they think is the best-branded band of the last seven decades
    • All about the seven-year process of bringing the book into the world
    • Why Taylor Swift doesn’t have a logo
    • What’s so odd about The Beatles’ logo
    • How do band logos fit into the current music (and design) landscape

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    Buy 'Logo Rhythm' the book:

    - at Bookshop.org (affiliate link)

    Connect with Jim:

    - Jim on LinkedIn

    - Totalcontent

    Connect with Jamie:

    - Jamie on LinkedIn

    - Supple Studios

    Mentioned in this episode:

    - Tat by Andy Altmann (affiliate link)

    -- Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and anecdotes to help you think differently about your business and marketing. My name is Stephen Morris. I help businesses put the problems their customers and prospects face at the heart of their marketing so it matters and creates opportunities. If you'd like to know more, book a discovery call.
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    36 m
  • The Key Skill in GenAI: Insights for Business Innovation with Dan Klein
    May 27 2025

    Is GenAI a revolution or merely an evolution of data-driven innovation and automation? Dan Klein has been at the forefront of data-driven tech for thirty years. From the timeless principles guiding how he helps organisations and the need to test GenAI’s output, to finding the value and championing curiosity, he provided real food for thought in this conversation with Stephen Morris.

    As someone who has been working with neural networks, deep learning, automation and data-driven decision-making since the 1990s, Dan sees GenAI not as a revolution but as a continuation. Don’t go after the tech; think about how you can improve your business, focus on continuous enhancements and foster a culture that encourages small-scale innovation by those at the sharp end. He illustrates his view with references from real-world experience in the aircraft, automotive, banking, government and other sectors.

    Dan believes we must champion curiosity to ensure organisations continue improving and adapting to new possibilities. However, he thinks many organisations neglect to maintain employees’ skills and use their knowledge and perspective to drive innovation. We must ensure experienced teams focus on doing what GenAI can’t – questioning, experimenting, and inventing. “The individuals who exhibit curiosity in the workplace,” he says, “always do substantially better than those who do not.”

    In the rapidly advancing world of AI, curiosity stands out as a differentiator between those who will thrive and those who may be left behind.

    You’ll learn:

    • How GenAI can augment human decision-making
    • The precursors and technological changes that paved the way for Generative AI
    • What GenAI means for managers and management
    • The blockers that will stop many organisations from transforming and leveraging AI
    • What it means for the workforce of the future – onboarding, training and collaboration
    • The intricacies of synthesising information, managing data, and making informed decisions in evolving tech landscapes

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    Connect with Dan on LinkedIn.

    Listen to Dan's Data Today podcast on Apple Podcasts or Spotify (or wherever you get your podcasts).

    Join Dan for kayaking, whale watching and lots more on the beautiful shores of Lake Sunart in Scotland.

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    Mentioned in this episode:

    Barbara Minto 'The Pyramid Principle' (affiliate link)

    W. Edwards Deming 'The Essential Deming' (affiliate link)

    -- Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and anecdotes to help you think differently about your business and marketing. My name is Stephen Morris. I help businesses put the problems their customers and prospects face at the heart of their marketing so it matters and creates opportunities. If you'd like to know more, book a discovery call.
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    43 m
  • Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker
    Apr 23 2025

    It seems we're awash with data these days. It's meant to improve decision-making and outcomes. While sales data tells us what has happened, it rarely tells us why it happened. It also tells us nothing about what didn't happen. Why did a customer walk away? What didn't they choose — and why?

    Today's guest dives into that exact mystery almost every day. Tessa Stuart works in the food and drink retail space, helping brands to decode customer behaviour and perception, revealing the mindset behind the metrics. These consumer insights bring the numbers to life and transform how companies present themselves to customers when it matters most.

    Known as 'The Shopper Stalker', Tessa shares her journey from advertising focus groups to becoming a leading voice of live customer insight via attempting to sell her children to Innocent drinks. Featured on Radio 4's The Today Programme, she's also the author of two books about getting stocked and then getting picked off the shelf.

    What Tessa does is eminently transferrable outside of food and drink, listen to 'What Data Doesn't Tell Us' to find out:

    • Tessa's approach and how she became the Shopper Stalker
    • What she's learned about how consumers think and behave
    • How real-time encounters can help brands connect with customers
    • What her observations of buyer behaviour reveal about how brands should present themselves
    • How augmenting sales data can help us connect with actual customer needs

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    Connect with Tessa on LinkedIn.

    Sign up for her insight-packed newsletters.

    Buy her books on Amazon: Packed and Flying Off The Shelves.

    -- Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and anecdotes to help you think differently about your business and marketing. My name is Stephen Morris. I help businesses put the problems their customers and prospects face at the heart of their marketing so it matters and creates opportunities. If you'd like to know more, book a discovery call.
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    35 m
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