Curate Your Media Pitch Strategy with Pauleanna Reid

“When you pitch to larger publications, it should really fit into a larger brand strategy…Your pitching plan should be based on who reads what and what your company goals are.”

- Pauleanna Reid

Are you pitching to publications just to get their fancy logo on your website? Or do you have a bigger master plan that’s aligned with your branding and goals?

Where (and what) you’re pitching needs to be tied to your overall strategy — and this episode is going to help you land your JUICIEST opportunities! When it comes to pitching to media, I want you to bring the THUNDA!

Pauleanna Reid is an entrepreneur and a senior Forbes contributor who helps business owners and leaders reach their biggest media goals, gain high-visibility coverage, and build up their reputations.

In this #Dirty30Live episode, you’ll learn Pauleanna’s hottest industry insider tips and tricks for building up a STRONG pitch game, including how to find your best-fit journalists and what you need to have in place before you shoot your shot!

In‌ ‌this‌ ‌episode of The Juicy CEO podcast,‌ ‌you’ll discover:‌ ‌

• A super-simple shortcut that will help you research an outlet’s readership and target market in seconds!
• The biggest mistakes that people make while pitching — and how to stand out in a journalist’s inbox
• Why size doesn’t matter when it comes to publications!
• A sneak peek of what  she will be teaching at the upcoming Mo’Mentum Personal Brand and Business retreat this Novrmber in Miami FL 

  

About Guest: Pauleanna Reid is a senior contributor at Forbes Women, the  founder of The Writer’s Block, a full-service celebrity ghostwriting agency, and the founder of New Girl on the Block, a mentorship platform for millennial women dealing with major transitions.

Highlights:‌ ‌

  

01:57  Intro

02:41  Meet Pauleanna Reid

05:21  Unsung heroes

07:37  Biggest pitching mistakes

10:15  Relationship-building

11:36  Hidden benefits of smaller publications

13:12  Find publications & journalists that fit

15:33  Shooting your shot

18:40  Have a news angle

22:14  Etiquette

23:46  Community counts

24:57  Pay-to-publish

26:31  Join us in Miami!

Links To Visit:

Pauleanna Reid

https://pauleannareid.com

http://newgirlontheblock.com

https://ca.linkedin.com/in/pauleannareid

Twitter: @pauleannar

Instagram: @pauleannareid

The Juicy CEO Podcast Episode 71: Pitching To Media Is Not About Skill, It's About Research

https://www.moniquebryan.com/podcast/episode-71-pauleanna-reid

Missed the deadline? JOIN THE WAITLIST for the Mo’Mentum Personal Brand Experience

http://bit.ly/momentumretreat

Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.

If you want to experience the #Dirty30Live, follow me on Instagram @moniquebryan_co, set your alarm to 11 am EST every Monday, and come get your questions answered LIVE! And if you want the juice 24/7, join my free Facebook community Juicy Brand Squad: https://www.facebook.com/groups/JuicyBrandSquad

  

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