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Culture of Innovation

Culture of Innovation

De: Leaders who innovate with a purpose
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Unconventional ideas are the seedbed of innovation and progress. In a Culture of Innovation we express our imagination and explore turning ideas into tangible ways to create value for our ecosystems and ourselves!All rights reserved
Episodios
  • Curtis Brinkerhoff: From Registration to Orchestration: Rewiring Deal Flow with AI | Ep. 33
    Sep 15 2025
    Join Nancy Ridge, Founder of Ridge Innovative, and Curtis Brinkerhoff for an insightful conversation on registration to orchestration, rewiring deal flow with AI. Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two decades in the technology sector. His journey in the industry has seen him don pivotal roles such as Sales Director, VP, EVP, COO, and CRO, and led companies from $3M to over $100M in annual revenue. Throughout his tenure, he has not only spearheaded sales but has also led dynamic support, customer service, and marketing teams, showcasing his diverse business acumen and innovative problem-solving approach. This experience, combined with his commitment to innovation and excellence, positions Curtis uniquely in serving Impartner's market needs with utmost professionalism. He emphasizes bringing best-in-class solutions to the heart of the partnerships industry. Outside of work, Curtis is deeply passionate about philanthropy and service. He founded 'Giving is Living,' an organization devoted to long-term educational projects that have made impactful changes in countries like Ethiopia, Philippines, Brazil, and more. Index • 00:54 – Curtis Brinkerhoff’s Background • 05:32 – Evolution of traditional deal flow to the multi-party, AI-powered model • 08:22 – Using AI to measure and reward partner impact • 12:35 – The Distributor Renaissance in a Data-Powered Era • 16:31 – How AI Connects CRMs, Partner Tools, and Attribution • 19:52 – Ensuring Accurate Attribution in Complex Partner Journeys • 24:06 – Scaling Integrated, Customer-Centric Deal Flow • 31:20 – The Innovation Curtis would most like to see gain adoption Links – • Impartner - https://impartner.com/ • Curtis Brinkerhoff LinkedIn – https://www.linkedin.com/in/curtis-brinkerhoff/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E33”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation
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    35 m
  • Max Ferguson: Workflow Reimagined: Trust, Tech, and Transformation | Ep. 32
    Aug 6 2025
    Join Nancy Ridge, Founder of Ridge Innovative, and Max Ferguson for an insightful conversation on reimagining workflows - exploring the intersection of trust, technology, and transformation. Max Ferguson is the Founder and CEO of Lumin, a global SaaS platform serving over 120 million users worldwide. Lumin delivers comprehensive document management solutions through a unified platform, including PDF editing, eSignature workflows, collaboration tools, and AI-powered features. The company serves high-growth startups and SMBs through to Fortune 500 enterprises, providing enterprise-grade security and functionality at every stage. Max’s leadership philosophy centers on building a culture of innovation that challenges industry standards and solves complex business problems at scale. Under his direction, Lumin has demonstrated that world-class technology companies can compete globally while maintaining operational excellence and customer-centric innovation. His experience scaling a SaaS platform to serve millions of users across diverse markets provides unique insights into building sustainable competitive advantages within the software landscape. Index • 01:26 – Max Ferguson’s Background • 03:35 – The Spark Behind Lumin: Tracing the Inflection Point of Innovation • 08:37 – Uncovering Deeper Value in the Unexpected Impact of Lumin • 14:10 – AI’s Deeper Disruption Rethinking Workflows and Systems • 20:38 – Tech for All: How Lumin Is Driving Digital Inclusion • 30:41 – Understanding Digital Trust in a Rapidly Changing Ecosystem • 36:03 – The New Gatekeepers of Digital Trust • 40:01 – The Innovation Max would most like to see gain adoption Links – • Lumin - https://www.luminpdf.com/ • Max Ferguson LinkedIn – https://www.linkedin.com/in/maxkferg/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E32”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation
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    44 m
  • Greg Sarafin: Rethinking GTM: From Product Push to Platform Power | Ep. 31
    Jul 15 2025
    Join Nancy Ridge Founder of Ridge Innovative and Greg Sarafin for a great conversation rethinking GTM, from product push to platform power! Greg is the CEO of Sarafin Advisory, a firm that helps C-Suites and Boards navigate the opportunities and threats presented by the exponential growth of technology and AI. Greg is four decades into a career that has included senior leadership roles at Razorfish, BearingPoint, IBM, and EY. Index • 00:53 – Greg Sarafin’s Background • 01:42 – Unpacking the GTM Fallacy: It's Not Just Marketing or Sales • 04:21 – Selling vs. Enabling: Rethinking the Role of Sales • 17:47 – Moats Are Shifting—Is GTM Your New Defensible Edge? • 23:41 – When You're Not the Platform: Evolving Beyond Traditional Channels • 30:23 – From Founder to Flounder: The GTM Missteps to Skip • 35:14 – The innovation Greg would most like to see gain adoption Links – • Greg Sarafin LinkedIn – https://www.linkedin.com/in/gsarafin/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation E31”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation
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    39 m
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