"Culture is the Creative Director" - Tony B, Culture Connextion | The Blueprint by Smoking Gun

This week we’re sitting down with Tony B of The Culture Connextion - he’s a marketing veteran who specializes in helping major brands navigate the complex landscape of cultural relevance. This one’s a discussion on culture, PR disasters, connecting with consumers the right way and more.

https://www.cultureconnextion.com/

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Intro/outro music by Pierre DeJournette (https://www.instagram.com/beatsbypd)