Culture growth: Why Danone’s CMO believes fundamentals still drive the future
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Culture growth: Why Danone’s CMO believes fundamentals still drive the future
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In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever
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