Adrienne Lahens has spent 15 years building the systems that connect creators, brands, and technology — from BuzzFeed's native advertising era, through scaling TikTok's creator marketplace across 24 markets, to launching TikTok Symphony and founding Infinite Studios, an AI-native content platform. In this conversation, Adrienne unpacks why "creative is the new targeting," how brands are misapplying AI by chasing tools instead of building systems, and what she means by a creative storytelling infrastructure powered by AI. Plus: the three human skills she believes will be most valuable over the next decade.

Tyler Hochman, CEO of Fore Enterprise and Forbes 30 Under 30 honoree, discusses how companies move beyond "motor swap" AI adoption to true transformation. Using examples from dubbing studios, sports analytics, and creative production, Tyler reveals what separates failed AI experiments from measurable ROI. Learn about the data cost problem, the emerging "prompt engineer" role, and why human-AI collaboration works best when we understand what AI actually does today vs. what we hope it will do tomorrow.

The AI creative economy is missing something critical: a shared unit of value like keyword search was for the internet. This episode explores why owning infrastructure won't guarantee profits, how creative value is shifting from packaged content to continuous performance, and what economic primitives will enable creators, brands, and platforms to negotiate sustainably. Drawing parallels from the dotcom era, the Roland 808, and sports fandom, we make the case that the future belongs to those who build cultural scenes, not just content.