Culture-Brand Alignment: Why B2B Success Depends on Your Internal Vibe

Is your company culture a secret weapon or a hidden liability?

Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing.

In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her extensive experience with Fortune 500 companies, discussing innovative strategies and the critical importance of aligning company culture with your brand for sustained organizational growth.

We dive deep into:

- The business case for investing in your internal "vibe."

- How culture influences B2B buyer decisions and brand loyalty.

- The significance of community building in B2B marketing. Practical advice and compelling examples to make a meaningful internal and external impact.

This episode is packed with B2B marketing tips, brand strategy insights, and actionable advice for CMOs, marketing leaders, and founders aiming to build a more successful and authentic organization.

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