Cultural Mis-fit

It is a fact that multicultural teams outperform homogeneous ones.

But roughly 9% of the design industry is made up of people in minority groups, whereas the wider workforce is 17%. And that’s not factoring in how many of those are in junior positions.

So why are we taking so long to catch up?

Our guests in this episode think there’s too much talk, and not enough action. So join us, Andy Khatouli & Priyjah Paramasivam as we ask them –

How they’re perceived in studios and whether they feel the need to mask their authentic selves?

What it’s like being the only voice in the room calling things out, or being pushed into the role of ’spokesperson’ for diversity?

And ultimately, what is our industry missing out on by not welcoming different cultures with open arms.

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There are some brilliant orgs really doing the work to rebalance our industry. Make sure you check them out.

Stats: https://www.cipd.org/uk/about/news/managing-multicultural-teams/

Andy’s article: https://www.linkedin.com/pulse/other-0-andrew-khatouli-7sqkc/

Ahmed Abokor’s article: https://www.itsnicethat.com/news/ahmed-abokor-on-being-a-black-creative-in-a-homogenous-industry-opinion-240620

Samar Maakaroun intervew: https://www.linkedin.com/pulse/typography-expression-language-identity-dad-jury-president-samar-grnde/

POCC: https://www.instagram.com/wearepocc/?hl=en

Otherbox: https://otherbox.co/

Stories: Kay / Agata Gray / Sibin

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The NDA Podcast is created by Lucky Dip. Hosted by Katie Cadwell & produced by Hatty Wytton.

Edited by James from Be Heard. Original music 'The Theme from NDA' by Jamie Ellul & Toby McLaren.

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