Cultural Intelligence as a Catalyst for Creativity

Tune in for an engaging conversation with industry leaders -- on the ground at the 2025 Cannes Lions Advertising Festival -- who are championing inclusive marketing, media, and technology in their work. AI conversations were omnipresent at the Festival and that, combined with these more turbulent times, shaped the context for the discussion and underscored that embracing people and cultures is more vital than ever. Our panel explores how empathy-driven strategies and expansive audience understanding are critical for communications, connection, and unlocking new pathways for growth. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.

Guests:

• Meghan Bartley, Senior Director of Agencies, Brands, and Engagement, GLAAD
• Hetal Patel, President of Advertising Intelligence, iHeart Radio
• Rachael Ryan, Head of Research & Insights, TikTok
• Beato Singleton, Global Chief Diversity & Engagement Officer, McCann Worldgroup
• Robert Velez, Vice President of Multicultural Sales, Vevo