How did this famed moment in New York basketball culture become embedded in a restaurant safety sign? In the second episode of Cultural Fingerprints, designer and art director Pitu Sanchez shares how he intersected his love for basketball, food, design, and New York in this legendary passion project: creating a restaurant safety sign that repurposes NBA star Reggie Miller’s iconic trash-talk “choke” gesture, famously directed at renowned filmmaker and New York Knicks superfan Spike Lee as he sat courtside, as a visual demonstration of a choking emergency. We dive into Pitu’s design philosophy as shaped by his upbringing in the diverse borough of Queens, his door-to-door giveaway efforts to make this sign the go-to choking poster for sports bars in New York, and the community of food and basketball lovers the work has brought together.

Pitu Sanchez: pitu.nyc

For more information: rheakapur.info and culturalfingerprints.com

Welcome to the podcast for Cultural Fingerprints, a home for the intersections of language, culture, technology, and place. I'm your host, Rhea Kapur: a researcher, artist, urban archivist, and technologist. More at www.rheakapur.info and www.culturalfingerprints.com, or find me @culturalfingerprints on Instagram and TikTok!