Episodios

  • Ep 29: Life update- 6 months in Spain
    Nov 20 2025
    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! In this solo episode, I’ll give you an update on life in Spain- 6 months in! 🎧 What You’ll Hear in This Episode: •An update on the Spanish translation of Cultura & Cash •Is the honeymoon period over? •Travel restrictions I have to abide by •The challenge in getting a Spanish driver’s license •How taxes and business formation has changed now that I’m based in Spain •Not being able to advocate for myself as a tenant •The benefits of life in Spain 6 months in 👉 Hit play to hear all about the challenges I’ve navigated and new information I’ve learned since moving abroad. 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips
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    33 m
  • Ep 28: Do corporate spaces REALLY want you to be authentic?
    Nov 13 2025

    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

    In this episode I’m joined by ERG coach, speaker, and bestselling author, Hady Mendez!

    🎧 What You’ll Hear in This Episode:

    • What life is like 2 months post her book launch
    • Moments she realized her voice made leaders uncomfortable in the workplace
    • How corporate culture can teach us to shrink or self-censor
    • How she expresses her truth and advocates for other professionals through her content and book
    • A new community for underestimated talent looking for community

    👉 Hit play to learn how you can own your voice to make the workplace more inclusive for all

    Connect with Hady Mendez:

    Website: https://www.boldlyspeakingllc.com/

    Instagram: @calladitanomore

    LinkedIn: https://www.linkedin.com/in/hadymendez/

    Substack: https://hadyunfiltered.substack.com/

    📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

    Tiktok: / thefirstgenmentor

    Instagram: / gigithefirstgenmentor

    LinkedIn: / giovannagonzalez

    #GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips

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    54 m
  • Ep 27: Understanding your business financials with Vanessa Duran
    Nov 6 2025

    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

    In this episode I’m joined by Vanessa Duran, Principal at Magda, a financial services firm supports founders with their tax and bookkeeping needs.

    🎧 What You’ll Hear in This Episode:

    • How she got an early exposure to a career in accounting through her mom’s job
    • How she navigated imposter syndrome as a Latina working in finance in NYC
    • Why motherhood encouraged her to pivot into entrepreneurship
    • How she supports founders get clear on their business financials
    • How to overcome the fear of facing your business financials and how they can be used as a tool for growth

    👉 Hit play to learn how accounting concepts and bookkeeping don’t have to be scary, and can actually be simple and help your business scale

    Subscribe to my newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

    Connect with Vanessa Duran:

    Website: https://www.magdafinance.com/

    Instagram: @magdafinance

    LinkedIn: https://www.linkedin.com/company/magdafinance/

    📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

    Tiktok: / thefirstgenmentor

    Instagram: / gigithefirstgenmentor

    LinkedIn: / giovannagonzalez

    #GiovannaGonzalez #FirstGenMentor #latinapodcast #businesstips

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    51 m
  • Ep 26: How to get your book into indie bookstores and how I landed a celebrity endorsement
    Oct 22 2025

    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

    In this solo episode, I share how authors can get their books stocked at independent bookstores and how I landed an A-list celebrity endorsement.

    🎧 What You’ll Hear in This Episode:

    • The future of the podcast and what you can expect moving forward
    • Rose and Thorn of life in Spain
    • An update on the Spanish translation of Cultura & Cash
    • How authors can find indie bookstores and strategies they can use to get their books in stock
    • The behind the scenes journey into landing my Eva Longoria endorsement

    👉 Hit play to learn all things about indie bookstores and celebrity endorsements!

    Subscribe to my newsletter: https://thefirstgenmentor.lpages.co/newsletter-sign-up/

    Eva’s DM to me: https://www.tiktok.com/@thefirstgenmentor/video/7322637905061481771?is_from_webapp=1&sender_device=pc&web_id=7560680371081250335

    📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

    Tiktok: / thefirstgenmentor

    Instagram: / gigithefirstgenmentor

    LinkedIn: / giovannagonzalez

    #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

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    39 m
  • Ep 25: Unpacking financial trauma with Alejandra Rojas
    Oct 9 2025

    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

    In this episode, I speak with Forbes contributor and founder of Brown Way to Money, Alejandra Rojas about the concept of financial trauma. We explore how financial trauma can affect individuals' relationships with money, the cultural influences that shape these experiences, and the importance of community and professional support in healing.

    Alejandra shares her personal journey and insights into the emotional aspects of financial literacy, emphasizing the need for a holistic approach to financial education. The conversation also touches on resources for overcoming financial anxiety and the significance of creating a big vision for financial goals.

    🎧 What You’ll Hear in This Episode:

    • Financial trauma can stem from personal experiences or be passed down through generations.
    • Understanding the emotional side of money is crucial for financial literacy.
    • Financial trauma can manifest in various behaviors, such as avoidance or overspending.
    • Seeking professional help is important for addressing financial trauma.
    • Community support can help individuals feel validated in their financial struggles.
    • Resources like books and podcasts can aid in understanding financial trauma.

    👉 Hit play to unpack this important topic so that you can claim the financial abundance you deserve!

    Subscribe to Alejandra’s newsletter: https://brownwaytomoney.substack.com/

    Connect with Alejandra on Linkedin: https://www.linkedin.com/in/alejandrar2019/

    Visit Alejandra’s website: https://brownwaytomoney.com/

    📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

    Tiktok: / thefirstgenmentor

    Instagram: / gigithefirstgenmentor

    LinkedIn: / giovannagonzalez

    #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

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    1 h y 7 m
  • Ep 24: Happy anniversary to the Cultura & Cash audiobook
    Oct 1 2025

    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

    Today I’m celebrating 1 year of the release of the Cultura & Cash audiobook! If you’ve been following my journey, you may already know that the physical version of the book was released in January 2024, but the audiobook wasn’t available until September 2024.

    Why? Because I had to narrate it myself and that took more time.

    🎧 What You’ll Hear in This Episode:

    • In this episode, I’ve released the audio for all of Chapter 5, titled Debt Should feel Uncomfy
    • You’ll hear about my nightmare roommate situation, and how I felt stuck in a toxic living situation
    • I reflect on the reason I felt stuck was because I was bogged down by debt
    • In this audio chapter, you’ll learn what is debt, the benefits of a debt free lifestyle, limiting beliefs holding you off from aggressively paying off your debt, and actionable strategies to finally tackle that debt

    👉 Hit play to learn how to pay off your debt and live like the queen you are!

    📲 Connect with Giovanna Gonzalez | The First Gen Mentor:

    Tiktok: / thefirstgenmentor

    Instagram: / gigithefirstgenmentor

    LinkedIn: / giovannagonzalez

    #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast

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    59 m
  • Ep 23: Real estate investing with @firstjennmoney
    Sep 25 2025
    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking with Jenn Jamali from @firstjennmoney about real estate investing! Jenn is a money and career coach, as well as a real estate investor. 🎧 What You’ll Hear in This Episode: •The story of how she was laid off while pregnant •How Jenn got into real estate investing •The difference between long term, mid term and short term rentals •Real estate horror stories and how to avoid them •Her recent move to Colombia, and how it’s allowed her to have a village as a young family 👉 Hit play to hear all about real estate investing Follow Jenn at: Instagram: @firstjennmoney LinkedIn: Jenn Jamali Website: firstjennmoney.com 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast
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    1 h y 8 m
  • Ep 22: How to land book endorsements
    Aug 28 2025
    Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking all about book endorsements! A must listen for aspiring authors! 🎧 What You’ll Hear in This Episode: •Come see me in Phoenix on 9/10 or 9/11 •What are book endorsements? •How they can help you secure more readers •Five Do’s and Don’ts to keep in mind when doing outreach for book blurbs 👉 Hit play to hear all about navigating financial boundaries with family Get your Phoenix tickets here: https://thefirstgenmentor.kit.com/products/author-visit-phoenix Get your AZ HCC tickets here: https://members.azhcc.com/events/Details/financial-literacy-with-giovanna-gonzalez-1465281?sourceTypeId=Website 📲 Connect with Giovanna Gonzalez | The First Gen Mentor: Tiktok: / thefirstgenmentor Instagram: / gigithefirstgenmentor LinkedIn: / giovannagonzalez #GiovannaGonzalez #FirstGenMentor #CulturaAndCash #booktour #latinapodcast
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    29 m