Cultivating Joy and Inclusivity: How Wildfire’s Employee Ownership Model Creates a Happy Workforce with Debby Penton

Debby Penton is the CEO of Wildfire, a B2B PR consultancy recognised for its outstanding workplace culture and employee ownership.

In today's chat with Henry and Maureen, Debby shares insights on building a happy, inclusive, and high-performing team through autonomy, flexible work, and clear values.

Our discussion covers Wildfire’s creative campaigns, B-corp certification, apprenticeship programs, and commitment to employee well-being.

You'll hear personal stories and practical advice revealing how investing in people and a sense of purpose can drive business success.

Debby's tips for a happy workplace:

• Make sure people have some sense of control over their destiny
• Invest in people: training and development
• Help people feel they are a part of something (and leave for home on time!)

Links and resources mentioned in this episode:

• Public Relations and Communications Association
• Happy Workplace