Cultivating Creativity in Event Marketing with Melanie Deziel

In this episode of the Marketing Magnified Podcast, Mary Jo Preston from Stream Creative hosts Melanie Deziel to discuss the pivotal role of creativity in crafting memorable event experiences. They explore how fostering a culture of creativity within event planning teams and attendees can make events distinctive and engaging. Melanie also shares insights on creating effective content before, during, and after events, and emphasizes the importance of maintaining strong relationships with speakers and attendees.

In this episode, you'll learn:

• Creating a Culture of Creativity in Events
• The Importance of Attendee and Speaker Feedback
• Content Creation Before, During, and After Events
• Post-Event Content and Relationship Building
• Promoting Future Events and Final Remarks