Episodios

  • CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer

    CultivatED Marketer Ep. 30 — Trust in Organizations: Building the Foundation for Success with Dr. Cory Scheer
    Mar 26 2025
    In this 30th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of Trust Centric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and loyalty, and Cory shares insights from his national study on trust.
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    32 m
  • CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

    CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman
    May 2 2024
    In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.
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    34 m
  • CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead

    CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead
    Mar 26 2024
    In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.
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    26 m
  • CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations

    CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, and Inclusion (DEI) Conversations
    Sep 11 2023
    In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.
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    53 m
  • CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World

    CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World
    May 26 2023
    In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.
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    45 m
  • CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell

    CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell
    Mar 3 2023
    In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.
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    35 m
  • CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree

    CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree
    Feb 10 2023
    In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.
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    58 m
  • Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay

    Cultivated Marketer Ep. 23 – Shifting Demands of Internal Communications with Katie Macaulay
    Jan 11 2023
    In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.
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    37 m
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