What if you could qualify leads, show off your past work, and prevent callbacks—all without ever stepping foot in a client’s home?

In this episode, Mike Goldstein chats with James Hatfield, Chief Revenue Officer at LiveSwitch, a video communications platform built specifically for service businesses like yours. James shares his journey from running a painting and pressure washing company to helping thousands of contractors scale faster with instant video tools.

Whether you're dealing with unqualified leads, no-show appointments, or struggling to collect reviews—this episode will show you exactly how to use video to close more sales, streamline communication, and create a better client experience from start to finish.

What You'll Hear in This Episode:

• Why speed to lead is more important than ever for remodelers
• How to qualify prospects with a single text—before wasting gas
• Using QR codes to automate job site videos, updates, and documentation
• Creative ways remodelers are using video to build trust and drive reviews
• How LiveSwitch integrates with tools like Jobber, Housecall Pro, and Zapier
• Why contractors are calling this the “virtual walkie-talkie” of sales

Resources & Links from the Episode:

Free Trial Signup: Try LiveSwitch Now

Get 10% Off with coupon code: CWKR10

About James Hatfield

James is the Chief Revenue Officer at LiveSwitch, a leading communications platform that helps home service pros use instant video to connect faster with customers, document jobs in real-time, and close more sales. With roots in the trades and over two decades in tech, James bridges the gap between practical field knowledge and smart digital tools.

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If you’re a contractor, remodeler, or home service pro still banking on old-school SEO to bring in leads… this episode is your wake-up call. Google has changed the rules — again. But this time, it’s not just an algorithm tweak. It’s full-blown AI replacing the search experience with answer boxes that cut you right out of the picture.

In this episode, Mike Goldstein breaks down the shift to AI Overviews and Google’s new AI Mode — and more importantly, what the actual patents say about how Google decides which businesses show up. Spoiler: it’s not about backlinks anymore. It’s about structured, machine-readable answers, trust signals, and real-world expertise.

You’ll learn:

• Why your homepage and blog might be totally invisible in Google’s AI results
• What the newest Google patents reveal about how AI chooses which websites to pull from
• How to rewrite your content for AEO (Answer Engine Optimization)
• Real examples of businesses who’ve adapted and are now dominating local search
• Tactical steps you can implement this week to start showing up again

This isn’t theory. It’s how Google is working right now — and the businesses that adapt first will win.

Read the full blog version of this episode here:

https://kitchenremodelingseo.com/googles-ai-just-rewrote-the-rules-and-your-website-didnt-get-the-memo/

Need help getting your business found in AI search? Visit KitchenRemodelingSEO.com to book a strategy session.

In this solo episode, Mike Goldstein shares a no-fluff breakdown of how AEO—Answer Engine Optimization—is replacing traditional SEO and what that means for kitchen and bathroom remodeling businesses. AI search tools like Google SGE, ChatGPT, and Perplexity are changing the rules of how homeowners find local remodelers—and if your content isn’t built to answer specific questions, you’re getting left behind.

What You’ll Learn in This Episode:

• What AEO (Answer Engine Optimization) is—and how it’s already changing local search
• Why keywords matter less and questions matter more in the AI-powered search era
• How tools like ChatGPT, Alexa, and Google SGE are delivering instant answers without sending users to websites
• The 5 key strategies for optimizing your remodeling business for AEO:

1. Build a question-based content strategy
2. Create and structure FAQ pages that link to blog-level answers
3. Add schema markup (FAQ, product, article) to signal AI bots
4. Optimize for voice search with conversational headlines and page titles
5. Leverage chatbots and AI assistants to stay in front of search behavior shifts

• The difference between “ranking” in SEO vs. “being the answer” in AEO
• How being featured in zero-click results can boost local leads and brand authority

Mentioned in the Episode:

• Tools: AnswerThePublic, AlsoAsked, Google’s People Also Ask
• Schema resource: https://schema.org
• Mike’s upcoming AI & marketing book (free download for subscribers—stay tuned)

Who This Is For:

Kitchen and bath remodeling business owners, cabinet shop owners, and marketers in the home remodeling niche who want to future-proof their lead flow and get found in the next wave of AI-powered search.

Watch the full webinar at: https://youtu.be/zN1IsfOX7YI?si=AEP5VWsNhQIyTTa6