In the next instalment of our new 'How to sell' series, associate vice-president, sales & distribution at P&O Cruises Ruth Venn reveals the three key selling tips all agents need to know to boost their business with the UK cruise line.

From a three-week stint in the contact centre to becoming sales director for P&O Cruises, Ruth Venn has seen and done it all during her 20+-year career at Carnival Corporation.

Ruth sits down with Cruise Corner co-host Jack Carter to discuss the importance of collaboration when it comes to moving through the ranks and how she's taken to her newly expanded role with P&O Cruises.

Before Ruth joins us, World of Cruising digital content producer Amaris Proctor is here to relive her recent voyages with Windstar Cruises and Havila Voyages as we explore the soaring popularity of small-ship cruising.

Following the launch of Cruise Trade News' second Annual Report, co-hosts Jack Carter, Will Payne and Josie Klein dive into the white paper's most revealing findings, among which include the alarming news that repeat sailors are losing interest in the sector. Afterwards, we bring you the industry's reaction to the report data, recorded live from the Annual Report's official launch event at London's Mayfair Townhouse on 24 February.