Crowdsourcing Company Values: A Modern Approach to Building Trust and Culture

What happens when leaders co-create culture with their teams? Christy Pretzinger shares how crowdsourcing values builds trust, strengthens engagement, and keeps people at the center of growth. A conversation about intentional leadership, self-awareness, and the small behaviors that shape a thriving culture.

• How crowdsourcing your values builds alignment, trust, and cultural ownership
• Why partnering with your team—rather than leading from a silo—creates stronger results
• A simple framework for becoming a more self-aware, people-first leader

Show Guest:

Christy Pretzinger is CEO of WG Content and creator of The BETTER Leader Project, focused on building people-first cultures and self-aware leaders.

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Jill Griffin, is a leadership strategist, executive coach, and host of The Career Refresh. She works with senior leaders to navigate complexity, strengthen teams, and lead with greater clarity and intention.

With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy.

Visit GriffinMethod.com to learn more about working together:

→ The Next Era Leader
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