Cross-Cultural Leadership: The Hidden Mistakes Breaking Global Teams | Sandra Bonifacio - Xpattitudes

In this episode of Inside Marketing with MarketSurge, we dive into a topic most companies think they understand — but few actually do well: cross-cultural integration.

We’re joined by Sandra Bonifacio, cross-cultural leadership coach, emotional intelligence expert, and founder of XPattitudes, to unpack why cross-cultural teams break down, how emotional misunderstandings derail performance, and what leaders can do to build truly inclusive, high-performing teams in a global workplace.

Whether you lead remote teams, manage expats, or work across cultures daily — this conversation is a must-watch.

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💡 What You’ll Learn

* Why cross-cultural integration fails even in well-intentioned companies
* The hidden emotional challenges expats and multicultural teams face
* Why “culture fit” can quietly kill creativity and retention
* How communication styles, feedback, humor, and work-life balance differ across cultures
* What leaders can do to build empathy, trust, and psychological safety
* Practical habits leaders can use to support expats and diverse teams

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👉 Key Highlights

* Cross-cultural training isn’t optional — it’s a leadership responsibility
* Emotional intelligence matters as much as technical skills
* Misunderstandings often come from tone, feedback style, and unspoken expectations
* Active listening and compassion are core leadership skills in global teams
* Strong multicultural teams don’t happen by accident — they’re designed

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👤 About Our Guest
Sandra Bonifacio is a cross-cultural leadership coach and emotional intelligence expert with over 20 years of experience helping leaders, teams, and global organizations navigate cultural transitions. She specializes in cultural sensitivity, emotional intelligence, multicultural leadership, and supporting expats and their families through professional and personal change.

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🔗 Connect with Sandra
Website: https://xpattitudes.com
LinkedIn: https://www.linkedin.com/in/sandra-bonifacio-8a66328/
Instagram: https://www.instagram.com/xpattitudes_sandrabonifacio/

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📈 About MarketSurge
At MarketSurge, we help businesses turn tools into systems — and systems into growth.
If you want automation that feels personal and performs like a team of 10, you’re in the right place.

🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

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🔗 Useful Links
Website: https://marketsurge.io
Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
LinkedIn: https://www.linkedin.com/company/marketsurgeio
X / Twitter: https://x.com/marketsurging
Podcast:https://marketsurge.transistor.fm/

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👍 If this episode helped you think differently about leadership, culture, and communication — like, subscribe, and share it with someone managing a global or diverse team.