Crisis communication lessons from the stock options backdating controversy

In the latest episode of IR Voice, we discuss crisis communication best practices.

We speak with Gregg Lampf, VP of IR at Ciena, who brings 30 years of experience in managing different crises as part of his role. Among these is the once widespread issue of stock options backdating – a practice that garnered significant attention around 20 years ago.

While backdating is now viewed as a controversial and unfavorable practice by investors, Lampf’s experience during that crisis at one of the companies he worked for provided invaluable lessons that continue to inform his career today.

In this episode, he explains how options backdating works, shares his firsthand experience and discusses the challenges it presented alongside the solutions needed from an IR perspective to overcome them.

In this episode, you will hear:

•What stock options backdating is

•Key lessons learned from this practice

•Best practices for crisis communication

•Strategies for rebuilding trust after a crisis.

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