Summary

Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you’re just starting or scaling your online shop, you’ll learn practical design tips to work more efficiently and turn ideas into products customers actually want.

👉 Subscribe for weekly tips on Etsy printables, Canva design hacks, and digital product success.

Takeaways

• Market research is crucial before creating products.
• Utilize Etsy's search bar for keyword research.
• Niche down your product ideas for better visibility.
• Canva's brand kit streamlines the design process.
• Magic Resize allows for quick adjustments to product sizes.
• Bulk Create can save time when generating multiple designs.
• Canva Sheets simplifies spreadsheet creation for digital products.
• Using Canva tools can significantly enhance productivity.
• Understanding market demand can prevent wasted effort.
• Canva continues to innovate and expand its features.

Chapters

00:00 Introduction to Digital Products and Design
03:02 The Importance of Market Research
06:04 Quick Editing Tips in Canva
08:57 Utilizing the Brand Kit in Canva
11:49 Magic Resize: Creating Multiple Formats
14:41 Bulk Create for Guided Journals
19:21 Exploring Canva Sheets
24:17 Conclusion and Resources

Resources

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

👉 Watch on YouTube:

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Follow Jen Michele on:

Instagram: @imjenmichele

Jen's Canva Course: https://go.goldcityventures.com/jen-michele-canva-course

Follow Cody and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures

In this episode, Julie Berninger chats with Bailey Vann, who went from handmade crafts to thriving in sublimation and digital products. Bailey reveals why bundling designs boosts sales, how unexpected themes like ghosts, chickens, and raccoons are trending, and why collage aesthetics are taking over Etsy. She also shares customer insights that help small businesses stand out, plus the design tools she relies on—including Kittle—for creating products buyers love. Whether you’re exploring print on demand or scaling your Etsy shop, this episode is packed with strategies to spot trends early and turn them into revenue.

Time Stamps

00:00 Bailey's Etsy Journey
02:10 Hidden Gems in Digital Design
09:36 Understanding the Customer Base
12:44 Staying Ahead of Trends
15:31 AI Tools for Design

Resources

Bailey's AI & Design Club: https://go.goldcityventures.com/bailey-vann-ai

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Kittl: https://go.goldcityventures.com/kittl

👉 Watch on YouTube:

https://youtu.be/BEfR3C_EPms

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Follow Bailey on:

https://www.youtube.com/@digitalbailey

Follow Julie and Gold City Ventures:

Instagram: @goldcityventures

Facebook: @goldcityventures

Summary

Host Julie Berninger interviews Chelsea Shelton, a successful Etsy seller and coach, about the concept of evergreen printables.

Sign up for the September 23rd Live Training with Chelsea here: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast

Chelsea shares her journey from being an elementary school teacher to excelling in the printable space on Etsy. The conversation explores various evergreen product ideas, including games, scavenger hunts, gift tags, signature drink signs, and brain dump templates, emphasizing their potential for consistent sales throughout the year. Chelsea also discusses the importance of using existing templates creatively and the role of keywords in product visibility.

Takeaways

• Evergreen printables can sell month over month, year over year.
• Bingo is a trending printable that can be customized.
• Scavenger hunts are versatile and can be themed for any occasion.
• Gift tags can be repurposed for various events beyond holidays.
• Signature drink signs are popular for weddings and parties.
• Brain dump templates help organize thoughts and are gaining popularity.
• Using AI can assist in generating creative ideas for printables.
• Repurposing existing templates saves time and effort.
• Evergreen products help maintain consistent sales throughout the year.
• Keywords are crucial for improving product visibility on Etsy.

Chapters

00:00 Introduction to Evergreen Printables
02:46 Exploring Evergreen Product Ideas
05:42 Diving into Scavenger Hunts
08:47 The Importance of Year-Round Sales
11:20 Creative Gift Tag Concepts
14:26 Innovative Brain Dump Templates

Resources

Live Webinar Sept 23rd: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=youtube

E-Printables Course: https://goldcityventures.com/e-printables-course/

Watch this episode on YouTube: https://youtu.be/5ovUEbeVZks

Julie sits down with Dori, an Etsy business veteran who’s been selling since 2007, to uncover the strategies behind long-term success. Dori reveals how persistence, smart SEO, and quality print-on-demand designs can turn simple ideas into consistent revenue. You’ll also hear surprising trends—like leopard print and puff embossed apparel—that are shaping Etsy right now.

👉 Register for the LIVE event September 23rd "Your First $50,000 Selling Printables" with Gold City Ventures: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast

Time Stamps

00:00 Dori's Etsy Journey and Multi-Passionate Business Ownership
05:00 Trends in Etsy: Hidden Gems for Success
09:03 The Power of Personalization in Products
19:02 Navigating the Digital Space: Planners and Baby Products

Resources

1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial

👉 Watch on YouTube: https://youtu.be/jNrnv7vOxAw

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Follow Dori on:

https://www.instagram.com/youretsybestie/

https://www.tiktok.com/@youretsybestie

Follow Julie and Gold City Ventures:

Instagram: / goldcityventures

Facebook: / goldcityventures

Summary

In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings.

Takeaways

• ProfitTree helps sellers track profits and optimize ads.
• Personalized baby books are a growing niche in the market.
• Embroidered products can be sourced locally for customization.
• Cruise shirts are popular for group sales and bulk orders.
• Personalized dog shirts are trending and can be customized easily.
• Digital patterns are a low-cost entry point for sellers.
• AI can assist in creating digital products and patterns.
• Etsy favors listings that encourage bulk purchases.
• Understanding minimum order quantities can reduce startup costs.
• Networking with local artisans can enhance product offerings.

Chapters

00:00 Introduction to Etsy Trends
02:46 Exploring the First Trend: Personalized Baby Books
08:00 Second Trend: Embroidered Blankets
11:16 Third Trend: Cruise Shirts
14:48 Fourth Trend: Personalized Dog Shirts
17:00 Fifth Trend: Digital Patterns

Resources

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Watch this episode on YouTube: https://youtu.be/OzQZIpmi3mQ

About ProfitTree

1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial

LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree

Summary

In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs.

Takeaways

• Jay is about to cross 125,000 shirts sold on Amazon.
• Stress can manifest physically and is a silent killer.
• Designing for the customer is crucial for success.
• Niche marketing is essential for effective selling.
• Utilizing technology tools can streamline the design process.
• Selling emotions is key to connecting with customers.
• Competition in the market validates demand for products.
• A year of commitment is necessary for business success.
• Implementing what you learn is as important as learning itself.
• Quality design is essential; ugly designs won't sell.

Chapters

00:00 Introduction and Milestones
01:58 Transitioning from Corporate to Print on Demand
07:34 Understanding Customer Needs
10:23 Niche Marketing Strategies
15:35 The Importance of Emotion in Design
24:34 Tech Stack and Tools for Success
31:05 Navigating the Algorithm: Understanding Customer Confusion
31:54 Targeting Big Niches: The Balance of Competition
33:13 Defining Your Ideal Customer: Niche Down for Success
35:07 The Importance of Keywords: Broad vs. Long Tail
36:50 Shopping Mindset: Understanding the Buyer’s Perspective
39:00 Creative Chaos: Organizing Your Design Process
41:11 Emerging Trends: Summerween and Beyond
45:57 Nutrition Label Parodies: A Unique Design Opportunity
48:53 Researching Trends: Finding Your Target Demographic
52:59 Mindset Matters: Resilience in Business
57:44 Setting Realistic Expectations: The Long Game in Business

Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo

Resources

Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast

Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst

Gold City Ventures Website: https://goldcityventures.com/pdcst

Follow Jay on YouTube: https://www.youtube.com/@jayswayworks

Check out Jay's Membership: https://go.goldcityventures.com/jays-way

Summary

Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast

In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, personalized ornaments, and hidden message mugs, providing practical advice for beginners looking to enter the print-on-demand space. The conversation emphasizes the importance of understanding customer needs and the potential for unique, giftable products in the e-commerce market.

Takeaways

• Emily crossed $600,000 in revenue from her POD shop.
• Wedding vow journals are a surprising bestseller on Etsy.
• Funny career candles connect with specific audiences.
• Teacher tote bags offer a unique gift option.
• Ornaments can sell year-round, not just during holidays.
• Hidden message mugs are a trendy gift idea.
• Etsy is a go-to platform for unique gifts.
• Understanding customer needs is crucial for product success.
• Simple designs can lead to significant sales.
• Print on demand allows for easy entry into e-commerce.

Chapters

00:00 Introduction to Print on Demand Success
05:36 Exploring Wedding Vow Journals
10:51 The Rise of Funny Career Candles
13:43 Innovative Teacher Tote Bags
18:06 Year-Round Sales of Ornaments
22:53 Hidden Message Mugs: A New Trend

Resources

https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar

https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course

https://goldcityventures.com/pdcst - Gold City Ventures Website

Follow Emily on:

https://www.instagram.com/ecommemily - Emily's Instagram https://www.youtube.com/@ecommemily - Emily's YouTube

Summary

In this episode, Julie Berninger interviews Juna from Detour Shirts about the world of print on demand, specifically focusing on selling apparel like t-shirts. Juna shares his extensive experience in the industry, discusses various AI tools for design, and provides valuable tips for creating standout designs. The conversation emphasizes the importance of quality over quantity in design, the role of AI in enhancing creativity, and practical strategies for success in the print on demand space.

Takeaways

• Juna has been in print on demand since 2005.
• AI tools can significantly speed up the design process.
• Quality of designs is more important than quantity.
• Using unique typography can make designs stand out.
• Good use of color is essential for eye-catching designs.
• Creating interesting layouts can differentiate your products.
• AI can help generate ideas for phrases and designs.
• It's important to fill space effectively in designs.
• Designs without text can still be successful.
• Experimenting with different tools can enhance creativity.

Chapters

00:00 Introduction to Print on Demand Apparel
02:51 Exploring Technology in Print on Demand
05:34 The Role of AI in Design
08:27 Comparing AI Tools for Print on Demand
11:41 Maximizing Design Listings for Sales
14:31 Quality vs. Quantity in Design
17:28 Five Tips for Effective T-Shirt Design
20:56 Designing with Detail: The Importance of Elements
22:54 Creating Unique Designs: Standing Out in the Marketplace
26:10 Typography Matters: The Art of Text in Design
32:03 Color Choices: Using Color to Enhance Designs
38:31 Layout Creativity: Making Designs Visually Engaging

Watch on YouTube:

https://youtu.be/cVHEOcHs8TM

Resources:

https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD

https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online

https://goldcityventures.com/pdcst - Gold City Ventures Website

Kittl: https://go.goldcityventures.com/kittl

Follow Juna on YouTube: https://www.youtube.com/@DetourShirts