In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.

We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.

What you’ll learn:

-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.

-- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app.

-- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans.

-- Why major brands like Adobe and Crocs are funding the renaissance of branded web series.

00:00 Intro & Passover Recaps

01:12 YouTube's NewFronts Announcements

01:50 YouTube Calls Out TikTok Onstage

03:14 Claiming an 86% Higher ROI

03:38 Is YouTube "Social Media"?

05:43 Shorts vs. TikTok Audience Overlap

06:39 The "Bring, Build, Boost" Strategy

08:28 The Rise and Fall of Cameo

10:24 Cameo Integrates Directly Into TikTok

11:46 TikTok’s New Integration Playbook

14:21 Instagram Tests Premium Subscriptions

16:01 Anonymous Stalking vs LinkedIn Premium

17:41 The Branded Web Series Renaissance

18:28 History of Brand-Funded Content

21:39 Outro & Where to Listen

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.

Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.

Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.

What you’ll learn:

-- How Tubi and TikTok transition short-form stars to long-form content

-- The inside details on IP ownership and revenue sharing for creators on Tubi

-- The biggest trends from NewFronts, including shoppable TV and AI creator search

-- What recent court rulings against Meta mean for the future of social algorithms

00:00 Welcome to Creator Upload

01:05 Rich Bloom on Tubi & TikTok

02:40 Terri Joe's Tubi Success

04:25 Picking Creators for Long-Form

07:40 IP Ownership & TikTok's Strategy

13:50 Tubi's Funding & Rev Share

16:16 Hollywood Meets Creator Content

22:07 NewFronts 2026 NYC Recap

28:36 Shoppable TV & AI Integration

34:18 Major Meta Lawsuit Verdicts

40:20 Will Algorithms Change?

43:28 Wrap Up & Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.

What you’ll learn:

-- Inside Jon Youshaei’s creator "masterclass" approach

-- Why creator communities are becoming the new "third space"

-- How big Hollywood names are capitalizing on YouTube's growth

00:00 Recap of Josh at SXSW 2026

03:02 Jon Youshaei’s SXSW Keynote

06:01 The YouTube Influencer Opportunity

07:06 Creators as the New Third Space

10:00 SXSW Creator Events & Networking

13:23 Somebody Feed Phil Moves to YouTube

17:48 Will Netflix Add a Free Tier?

18:43 TikTok Radio Launches with iHeart

21:07 Google Enters the Micro-Drama Game

23:01 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand