Creator Science Podcast Por Jay Clouse arte de portada

Creator Science

Creator Science

De: Jay Clouse
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Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout. Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth. It's growth for creators, down to a science.Creator Science® 2025 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • #301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal

    #301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal
    Apr 14 2026
    Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief, and the framework that explains why knowing what to do is never enough. We go deep on the Motivation Triangle (behavior + benefit + belief), the difference between limiting and liberating beliefs, and why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. Beyond Belief by Nir Eyal Nir's website — nirandfar.com Full transcript *** TIMESTAMPS (05:36) The Motivation Triangle (07:22) Why information is a solved problem (10:26) Beliefs vs. facts vs. faith (15:48) Limiting beliefs vs. liberating beliefs (21:46) The #1 reason people don't achieve goals (22:59) Why the brain hates changing its mind (31:31) Inquiry-Based Stress Reduction (34:27) The turnaround: collecting a portfolio of perspectives (42:24) Talking to Yourself In the Third Person (47:24) The Circle of False Promise (50:00) What athletes actually visualize (53:51) 'Imposter syndrome' is not a real diagnosis (56:10) Your labels become your limits *** RECOMMENDED NEXT EPISODE → #300: I Spent Three Days With A Dozen New York Times Bestselling Authors → #171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ Join The Lab Get a Personalized Offer *** CONNECT Twitter Instagram LinkedIn YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 1 m
  • #300: I Spent Three Days With A Dozen New York Times Bestselling Authors

    #300: I Spent Three Days With A Dozen New York Times Bestselling Authors
    Apr 7 2026
    I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list. What I didn't expect was that the rest of the list was a dozen New York Times bestselling authors, including Jefferson Fisher, Vanessa Van Edwards, Amy Porterfield, Nir Eyal, Sahil Bloom, Tori Dunlap, and more. Over three days, I took pages of notes. This episode breaks down tactical takeaways (newsletter tours, AI consciousness filters, tiny offers), memorable quotes from the authors, insights on event structure that could inform our Boise event, and my honest reflection on authorship and team building. There was zero gatekeeping—everyone was incredibly generous with what they knew. James Clear's Atomic Habits Will Guidara's Unreasonable Hospitality Tori Dunlap episode (Creator Science) Rob Fitzpatrick's helpthisbook.com EOS (Entrepreneur Operating System) Culture Index Full transcript and show notes *** TIMESTAMPS (00:00) Intro (00:45) How I got invited (01:39) The Attenddee List (02:40) Psyching myself up (03:14) Notes on the vibes (03:53) What I'll cover Today (04:32) Event structure (09:09) Gifts from James (12:07) Review of Tactics Shared (31:21) Misc. Reflections (37:59) Authors Equity Model (39:44) Quotes I’m Remembering (44:30) Closing *** RECOMMENDED NEXT EPISODE → Next Episode *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ 🧪 Join The Lab *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram *** SPONSORS → View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 m
  • #299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer

    #299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer
    Mar 31 2026
    Eric Zimmer launched The One You Feed podcast in 2014 with no audience, no name recognition, and a podcast name that took explaining. Twelve years, 850+ episodes, and 500 million downloads later, he released his first book — How a Little Becomes a Lot — a title that is, in every way, the story of his life. In this conversation, we talk about how incremental progress actually works, why you can't see it happening in real time, and why that's actually fine. We also go deep on the business reality of podcasting in 2026 — the early mover advantage is gone, ad CPMs are harder to sustain, and Eric is actively pivoting from reaching many people loosely to serving fewer people more deeply. Then we spend a lot of time in the weeds of the book publishing process: the six-month proposal, the 18 months of writing in half-day increments, the uncomfortable dance between your vision and what an agent and publisher think will sell, and the emotional work of promotion — watching who shows up and who doesn't, and applying his own frameworks to keep from spiraling. This one got personal. I'm in month 11 of my own book proposal, and Eric helped me see the other side of a process that has genuinely been shaking my confidence. The One You Feed podcast How a Little Becomes a Lot by Eric Zimmer Full transcript and show notes *** TIMESTAMPS (02:54) The One You Feed parable: two wolves, and which one wins (05:18) How to remember to make the right choice daily (Still Point method) (07:37) Building a podcast to 850 episodes: the only way is one at a time (10:14) The hair growth metaphor for creator progress (11:36) How Eric renews his commitment to the show after 12 years (13:47) What it means to enter your "happy place" as a podcast host (17:23) State of podcasting in 2026: early mover advantage is gone (19:11) Pivoting from ad revenue to deeper relationships with fewer people (22:38) Why Eric is (mostly) skipping video — and why that's okay (24:58) The three-person team behind 500 million downloads (27:45) How Eric knew it was finally time to write a book (30:24) The writing process: three half-days a week across 18 months (31:09) The proposal took six months — and ended up looking nothing like Eric's vision (34:21) Jay opens up: 11 months into his own book proposal (39:12) Non-negotiables: how to protect the heart of your book (40:35) Expectations vs. reality of book launch week (43:01) The emotional work of asking everyone you know for support (44:47) Why the marketing marathon is harder than the writing (50:55) How to ask for blurbs — and who says yes (Susan Cain, Charles Duhigg, Young Pueblo) (55:51) What Eric would do differently for book two *** RECOMMENDED NEXT EPISODE → ⁠#163: David Moldawer — Diving deep into book publishing with an industry insider *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ 🧪 Join The Lab 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 2 m
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