Episodios

  • Growing Your Audience Is Making You Poorer

    Growing Your Audience Is Making You Poorer
    Mar 30 2026
    Apply for sponsorship coaching: https://wizardsguild.com More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss: Why asking friends what to charge is keeping you stuck under an invisible ceiling The price anchor trap that makes brands push back when you try to raise rates How dynamic pricing quietly gets you removed from brands' future plans The one question to ask before you ever quote a number The ARC Framework: Awareness, Repurposing, and Conversion and why each one changes your pricing strategy completely Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Why Audience Growth Doesn't Raise Your Rates 01:02 Trap #1: The Pricing Ceiling from Guessing Together 02:24 Trap #2: The Price Anchor That Caps Every Future Deal 04:32 Trap #3: Dynamic Pricing Kills Long-Term Brand Relationships 06:39 The One Question to Ask Before You Quote Anything 07:38 The ARC Framework: Awareness, Repurposing, Conversion 09:08 How Brand Goals Determine What They'll Pay You 12:23 Your New Pricing Strategy in One Sentence For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)
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    13 m
  • How to Quit Your Job By Landing More Sponsorships

    How to Quit Your Job By Landing More Sponsorships
    Mar 23 2026
    Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him. Here's what we cover: Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach How to use your audience survey data to reverse-engineer the perfect brand pitch The consultant mindset shift that makes sponsorship conversations feel natural Why you should stop chasing inbound AI pitches and start targeting brands your audience actually needs How to ask your own audience to sponsor you (yes, really) Follow our guest: Howie Chan https://www.howiechan.com/ https://www.linkedin.com/in/howiechaniam/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Chapters: 00:00 From Consultant to Creator: The Sponsorship Gap 03:00 The Mindset Block Stopping Your Outreach 07:30 Using Your Consultant Skills to Pitch Brands 12:00 Surveying Your Audience to Find Brand Fits 17:30 Turning Inbound Guest Pitches Into Deal Opportunities 22:00 Outcome-Based Thinking vs. Price-Based Pitching 28:00 Tier 1 vs. Tier 2 Brands: Where to Focus Your Energy 33:30 Live Brand Research: Breaking Down Neurogum as a Case Study 40:00 Ask Your Own Audience to Sponsor You 43:00 Quick Wins: Reactivating Past Sponsors For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    45 m
  • How to Scale Your Newsletter from $20K/yr to $2M

    How to Scale Your Newsletter from $20K/yr to $2M
    Mar 9 2026
    Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea: Why sending 12 newsletters a week (not 1-2) is the real secret to sponsorship revenue His Typeform trick that turns new subscribers into inbound advertiser leads on day one How to sell guaranteed CPC instead of "billboard" ads … and why it crushes your close rate The consultative sales call framework that has brands offering to wire you on the spot Why you should follow up 10-12 times and why sponsors actually want you to Follow our guest: Marketing Max – https://marketingmax.com | Socials: @MarketingMax Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 $24K in Weekly Ad Sales: The Newsletter Breakdown 01:34 The Secret Sauce: Frequency + Not Being Afraid to Ask 04:04 Inbound vs. Outbound: How 60% of Advertisers Come to Max 05:57 The Typeform Trick That Books Calls on Signup Day 08:08 Why Following Up 10-12 Times Is Actually Doing Them a Favor 09:36 Is the Newsletter Ad Heyday Really Over? 10:36 Selling Traffic, Not Billboards: The Guaranteed CPC Model 11:23 How to Avoid Reader Fatigue at High Volume 13:04 Direct vs. Indirect Monetization: Straddling Both 15:45 How to Vet Advertisers Before You Promote Them 16:17 Live Sales Call Roleplay: Qualifying a SaaS Brand 22:14 Breaking Down What Max Did Right on the Call 27:01 The Consultative Approach That Takes You from 20K to 2M/Year 28:23 Justin's Feedback: The Budget Filter That's Costing You Big Deals 30:25 Where to Find Marketing Max For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    31 m
  • A Brand Said No to My $12,500 Pitch (Here's Why)

    A Brand Said No to My $12,500 Pitch (Here's Why)
    Mar 2 2026
    Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap. This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real. Here's what we cover: Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers The three-bucket framework Kit uses to decide whether to sponsor any event How to "make the math obvious" so brands can justify the investment internally What brands actually want to tell you after they ghost you—and why they can't The hybrid deal structure Justin and Haley landed on after two calls and a near-stall Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/) Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Justin's $20K Deficit & The Real-Time Pitch 01:44 What Kit Actually Buys (It's Not Impressions) 07:00 Kit Studios & the Amazon Prime Analogy 13:47 The Three Reasons Kit Sponsors Any Event 17:42 Making the ROI Math Obvious for Brands 23:14 The Pitch: $12.5K and the Objections That Followed 29:30 Sponsor Therapy: A Better Alternative to Speed Dating 34:35 Part Two: The Deal Nearly Dies (Then Comes Back) 44:27 The Hybrid Structure That Got Kit to Yes 50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign 53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    54 m
  • Why Brands Fight Over Small B2B Creators

    Why Brands Fight Over Small B2B Creators
    Feb 23 2026
    What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands. Here's what we cover: Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands The hybrid deal structure that makes brands and creators both win How to pitch a B2B brand so they actually say yes — and keep saying yes The attribution problem every influencer marketer is struggling with What the "perfect partner" looks like from a brand's perspective Follow our guest: Alex llull https://www.linkedin.com/in/alexllull Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Growing B2B Creator Partnerships from Zero 03:35 Why Niche Beats Big Audiences in B2B YouTube 06:28 Hybrid Deals: Flat Fee + Affiliate 07:16 Tracking Attribution Without Losing Your Mind 10:23 How to Find and Vet B2B Creators 13:43 Re-engaging Past Partners (The Biggest Missed Opportunity) 14:55 What Makes a Perfect Pitch to a B2B Brand 18:03 Horror Stories: When Partnerships Go Wrong 20:13 Repurposing Creator Content for Paid Ads 22:24 AI-Generated UGC: Hype or Reality? 24:22 Can Creator Marketing Actually Scale? 27:00 The Dream Partner Checklist For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    29 m
  • Is Mixing Business and Marriage a Mistake?

    Is Mixing Business and Marriage a Mistake?
    Feb 16 2026
    What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and build a business around keynote speaking and coaching. Revenue is crushing it. Her husband John still has a 9-to-5. And now they're sitting in their kitchen at night, staring at a pro/con list, trying to figure out if putting all their eggs in one basket is brilliant or insane. Here's what we cover: The "never assume it's beneath them" rule that saves marriages Why diverse revenue streams are actually safer than a corporate job How to avoid the biggest mistake when your spouse joins the business (spoiler: don't kick down the door and mess with everything) The $6K deal that sparked their first business fight—and why pushing back is healthy Why you can't let "what if it doesn't work out" kill what could be amazing Jenny shares the exact moment John questioned whether her first brand deal would drain the trust battery with her audience. Plus, the real conversation about female breadwinners, menial tasks, and building resentment before you've even started. Follow our guest: https://itsjennywood.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 The Kitchen Table Pro/Con List 04:25 Fear of Uncertainty vs. Opportunity Cost 06:50 The Biggest Mistake When You First Quit 09:43 Is There Even Enough Work Here? 11:17 Sponsor Games Event Announcement 12:01 The $6K Deal That Started a Fight 15:47 Trust Battery Drainers vs. Additive Partnerships 16:54 Setting Boundaries When Work Never Ends 18:31 All Eggs in One Basket—Or Is It Safer? 22:15 Revenue Streams Swing Wildly Over 15 Years 23:42 The Marriage Advice That Matters Most 24:26 "Should We Do It?" For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    25 m
  • Watch a Creator Pitch ME for a Sponsorship

    Watch a Creator Pitch ME for a Sponsorship
    Feb 9 2026
    Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots. Here's what we cover: Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coaching The "sole sponsor" question every event organizer should ask How to integrate a sponsor when they can't physically attend The exact moment I realized books-in-hands wasn't the real goal Why I traded "sponsored by" slides for newsletter reach Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Follow our guest: George Blackman https://www.georgeblackman.com/ Chapters: 00:00 George Pitches His UK Creator Event 02:41 Event Format: Premium, Implementation-Focused 05:24 The Sponsorship-Skeptic Attendee Problem 07:01 How Would Integration Actually Work? 10:27 The Physical Attendance Challenge 13:05 Books vs. Coaching: What's the Real Goal? 16:01 Budget Reveal and Deal-Making Mode 19:51 Reviewing Package Options Live 24:17 Choose Your Own Adventure Negotiation 28:31 Final Deal: $2K for Package 2.5 For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)
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    29 m
  • $5.2M in Ad Sales in 30 Days. WTF?

    $5.2M in Ad Sales in 30 Days. WTF?
    Feb 2 2026
    In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M business quickly scaled to $25M in just two years, fueled by timely positioning around breakout stocks like GameStop and AMC, smart business strategy, and a surge in advertising sales. Matt shares how the COVID investing wave created unexpected opportunities, why adaptability was critical to success, and how being in the right place at the right time can dramatically change a company’s trajectory. He also reveals insights from their strongest month ever in 2023, including over $5.2M in advertising revenue, and what that growth means heading into a projected $47–50M year. If you’re interested in revenue growth, navigating market volatility, or leveraging current events to scale a business, this episode is packed with real-world lessons.
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    24 m