Creativity as a Competitive Edge: How Innovation and Purpose Drive Modern Brand Growth

How do creative marketing and branded experiences shape real-world connections in a digital age? ✨

In this episode of Nexus at UCF, host Dwayne Jones sits down with Dean Caravelis, CEO, author, and mentor, to explore how immersive brand experiences and creative campaigns are reshaping the future of business. From leveraging branded merchandise to spark connection to building authentic offline communities in a digital world, this conversation dives deep into innovation, leadership, and the evolving role of marketing and brand strategy.

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🔗 Connect with UCF
🏛️ College of Business Website: https://business.ucf.edu/
📊 College of Business on LinkedIn: https://www.linkedin.com/school/ucf-college-of-business/posts/?feedView=all

🌐 UCF Website: https://www.ucf.edu/
💼 UCF on LinkedIn: https://www.linkedin.com/school/university-of-central-florida/posts/?feedView=all

🔗 Connect with Dean
🌐 Blezoo Website: https://blezoo.com/
📖 Dean’s Book: https://a.co/d/cbyHaKO
🎵 Dean’s Mixtapes: https://www.mixcloud.com/graphtek/

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