This special episode of Women WithAI marks a double celebration: International Women's Day 2025 and the one-year anniversary of the Women WithAI podcast. Host Joanna Shilton is joined by two powerhouse female voices from the WithAI FM Podcast Network, Iyabo Oba host of Relationships WithAI and Lena Robinson host of Creatives WithAI, for a deep and candid discussion on this year’s International Women’s Day theme: Accelerate Action.

Together, they share personal stories of moments where they had to take bold, decisive steps to drive change in their careers. From challenging pay inequities to turning around struggling organisations, these conversations highlight the power of action in creating real, lasting impact. They also explore the role of AI in shaping the future, both as a tool for empowerment and as a space where women must claim their seat at the decision-making table.

But action isn’t just about grand gestures. It’s also about advocating for others, making space for women’s voices in meetings, and ensuring AI development reflects diverse perspectives. The conversation wraps up with a lighthearted but important question: What’s one thing AI could automate to give us more time for action? The answers may surprise you.

Join us for a dynamic, inspiring, and thought-provoking discussion on why now, more than ever, is the time to accelerate action for women in AI and beyond.

Joanna Shilton | Host of Women WithAI

Links to people and companies mentioned in the show:

• Joanna Shilton - Host of Women WithAI (LinkedIn)
• Iyabo Oba - Host of Relationships WithAI (LinkedIn)
• Lena Robinson - Host of Creatives WithAI (LinkedIn)

Supporters of the WithAI FM Podcast Network

• Nadio Granata - Host of Education WithAI and IWD2025 article mentioned - https://glomacs.com/ai-as-the-great-leveller-a-call-to-action-for-international-womens-day
• David Brown Founder/Producer/Editor of WithAI FM Podcast Network - https://www.linkedin.com/in/4dmbrown/
• The 'other Dave' aka David Atkinson - Host of Places WithAI https://www.linkedin.com/in/dave-atkinson-01445a40/
• Will Charlesworth - Host of The Law WithAI - https://www.linkedin.com/in/will-charlesworth-54439b11/

Other companies mentioned

• International Women's Day - https://www.internationalwomensday.com/
• WithAI FM Podcast Network – https://www.withai.fm/episodes/1#showEpisodes
• Chartered Institute of Marketing (CIM) – (Website)
• Instagram - (

In this thought-provoking episode of Creatives WithAI, host Lena Robinson sits down with Product Discovery Expert Michael Cawley to explore the intersection of AI, creativity, and user experience. With a background spanning graphic design, marketing, and UX, Michael brings a unique perspective on how AI is reshaping creative workflows, sometimes for the better, sometimes for the worse.

The conversation dives into the real impact of AI on creative industries, questioning whether it's actually freeing up time for deeper thinking or simply accelerating a cycle of endless production. Michael shares insights from nearly two decades of working in UX and product discovery, explaining why data alone isn't enough and why asking 'Why? is still the most important question in user research.

Lena and Michael discuss the rise of "bland" AI-generated content, the growing fetishisation of data, and the critical role human intuition plays in crafting meaningful user experiences. They also debate whether AI will ultimately serve as a tool for efficiency or dilute originality in creative work. With fascinating detours into brand identity, the evolution of chatbot UX, and even the unexpected role of AI in corporate decision-making, this episode is a must-listen for anyone navigating the rapidly evolving landscape of AI-driven creativity.

Find out why Michael believes quality over speed should always win, and why, in an AI-powered world, admitting "I don’t know" might just be the most valuable answer of all.

Here's how to find Michael Cawley online:

• LinkedIn
• Website

Other people mentioned during the podcast:

• Graham Pugh – branding and blandness https://brandvoice.agency/who/
• Julia Cameron – Author of The Artist’s Way https://en.wikipedia.org/wiki/Julia_Cameron
• Susi O’Neill – AI Expert, suggested as a future guest https://www.linkedin.com/in/susioneill/
• Doug Ayres – Chat to Impact https://www.linkedin.com/in/dougayres/

Other companies/brands mentioned during the podcast:

• Intercom - https://www.intercom.com/
• The Drum - article re Unilever’s acquisition of Wild - https://www.thedrum.com/news/2025/02/18/after-the-dollar-shave-club-fiasco-can-unilever-acquire-wild-without-killing-its
• Glastonbury Festival - https://www.glastonburyfestivals.co.uk/line-up/
• Claude AI - https://claude.ai/login?returnTo=%2F%3F
• ChatGPT - https://chatgpt.com/

WithAI FM is evolving! When Creatives WithAI first launched, no one could have predicted how quickly the network would grow. Over the past year, WithAI FM shows have reached listeners worldwide, become finalists for two independent podcast awards, and ranked in the Top 10 Technology podcasts globally—even breaking into the Top 50 in the UK. This is a huge achievement for an independent podcast, and it’s all thanks to the listeners.

To make it easier to access every show in one place, all individual podcast feeds are merging into a single feed—WithAI FM. Listeners can now find all past and future episodes from every show in one convenient location.

📌 What’s Changing?

✅ All WithAI FM podcasts are now in one feed – no need to search across multiple shows

✅ All past episodes remain available on the new feed

✅ Each show still has its expert host, covering AI’s impact on creativity, startups, education, marketing, and more

✅ Same great content, now easier to follow

🎧 How to Keep Listening:

Links across social media will be updated gradually, but if an old link doesn’t work, simply search for the episode title in WithAI FM, and it should appear.

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• Apple Podcasts: https://podcasts.apple.com/gb/podcast/withai-fm/id1791759084

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WithAI FM is looking forward to another exciting year—featuring new guests, fresh insights, and even more conversations about how AI is shaping the world.

Thank you for your continued support! 🚀