Creative at the Core: How Branding, Storytelling, and Strategy Fuel Leadership (and Growth)

Roop Sood is the Owner/CEO and CMO of Fifth Weapon, a global digital marketing agency delivering full-funnel strategies for direct-to-consumer brands and service-based businesses. He joins Access Your Leadership to share his remarkable journey from his early years of film and theater in Europe to leading a cutting-edge global marketing firm in the United States. Roop opens up about the power of storytelling in business, how to lead through innovation, and why he sees leadership as both adventure and responsibility.

What does it look like to continually evolve (personally and professionally) without losing your sense of self? How can leaders foster a psychologically safe environment that encourages experimentation and growth? What role does coaching play in leadership, both with internal teams and external clients? How do we help clients see beyond their perceived limits and reframe challenges as opportunities? Why is self-reflection the most underutilized (and powerful) leadership skill? And how can daily journaling help leaders track patterns, clarify intentions, and align with their best selves?

Whether you're a business owner looking to scale, a leader building a strong internal culture, or simply someone fascinated by the intersection of creativity and entrepreneurship, this episode offers insight, inspiration, and actionable takeaways. Listen to the full episode and discover how Roop blends data, storytelling, and strategy to help brands thrive…all without losing their soul.

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You can connect with Roop Sood on LinkedIn

Click here to learn more about Roop and the work he and his team do at Fifth Weapon

Did this podcast spark something in you or get you to take action in some way? I’d love to hear your thoughts and feedback on our conversation. You can hit me up on Instagram @lakhdar_coaching, LinkedIn: /hakimlakhdar, Twitter @LakhdarCoaching, and Facebook/LakhdarCoaching

I’m always looking to connect with people who are passionate about leadership as well as companies who value and support strong leaders in their own organization. If that’s you or you know someone then drop me a line at [e-mail]

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