Verónica Fuerte is a designer, speaker and lecturer based in Barcelona, and the founder and creative directress of Hey, an independent design studio established in 2007. For over 18 years, she has been building bold, vibrant and strategic design systems that help brands, institutions and cultural organizations connect with people.

Alongside her studio work, Verónica serves as a Board Member at Canva, is a member of AGI (Alliance Graphique Internationale), and a Board Member of the Art Directors Club in New York. Beyond client work, Hey functions as a platform to share design with the world—from Women at Work, the podcast and community Verónica founded to amplify women’s voices in creativity, to Hey Shop, a curated space for objects, prints and ideas that reflect their distinctive approach to design.

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This episode features Yeohee Kim—known artistically as machìna—a Korean artist based in Tokyo and Berlin. We cover her journey from K-pop to independent artistry, the creative mindset needed to sustain a career in music, the role of solitude in creativity, her approach to music-making, the financial realities of the industry and what it takes to be a thriving independent musician today.

Yeohee Kim, known artistically as machìna, is a Korean artist based in Tokyo and Berlin. Her music is a fusion of personal introspection and collective energy, best experienced in the immersive setting of a nightclub dance floor. With a background that spans from K-pop training to experimental electronic improvisation, she blends jazz-inspired modular synthesis with commanding precise vocals.

Her career has taken her from performing at MUTEK Montreal and Berghain’s Halle stage to being part of Richie Hawtin’s From Our Minds tour, playing her newly developed live techno set. Her independently released series Action gained traction in 2023 with tracks featured in campaigns for Miu Miu and Nike. Her ability to bridge music and fashion has led to collaborations with Prada, Red Bull Music and Vans among others.

Full transcript and more at https://creative.voyage/

This episode features Perniclas Bedow, the founder and creative director behind Bedow, a Stockholm-based design and branding studio. We cover topics such as Bedow’s approach to crafting visual identities, their studio culture and growth, work routines and organization of the studio, career advice for young creatives, lessons that Perniclas got from the “Grafisk Design,” a podcast which he hosted, and much more.

Perniclas Bedow is the founder and creative director behind Bedow, a Stockholm-based design and branding studio. Founded in 2005 and currently run by Perniclas and his partner Anders Bollman, Bedow transcends the stereotypical Scandinavian style, blending handcrafted elements with innovative design techniques. The British magazine “It’s Nice That” dubbed their work as “simple, thoughtful, practical design that’s easy to engage with and comfortable to have around.”

Renowned for its progressive approach, Bedow’s portfolio boasts an impressive array of Swedish and international clients, including Aller Media, Coop, Neko Health, Unesco and Unicef. Their work has been featured in esteemed publications such as Fantastic Man, Monocle, and The Washington Post. And, over the years, they’ve also won many prestigious design awards from the Art Directors Club, Cannes Lions, D&AD, One Show, Type Directors Club and more.

In addition to their design work, Bedow has also made a mark in the world of podcasting, with Perniclas hosting the acclaimed series Grafisk Design. During its run, Grafisk Design featured interviews with fifteen prominent designers in the Swedish graphic design community, further solidifying Bedow’s reputation as a leader in the field.

Full transcript and more at https://creative.voyage/