Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.

Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.

If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro

• 00:41 – Why Sam loves Amazon marketing

• 04:02 – Creative vs technical roles

• 08:11 – Video types: Sponsored, DSP, Streaming

• 11:04 – When to use DSP & top-funnel video

• 16:56 – Retargeting & audience relevance

• 21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV

• 23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns

• 25:06 – KPIs for different video placements & attribution challenges

• 27:32 – Using Amazon Marketing Cloud & zooming out for insights

• 29:23 – Top-of-funnel video vs static images; why video wins

• 32:31 – Final tips: scale video intentionally, start small, step-by-step

• 34:21 – How to find Sam Lee

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.

• What Top Amazon Sellers Won’t Tell You About AI Video Ads

• Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It

• How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

• Using Amazon DSP and AMC to Fully Understand the Customer Journey

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno