What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?

Go beyond bundles, variants, and presaves...Offers we wish every artist knew about and used in their business

-Self liquidating offer

-Bribes

-High ticket offers

the concept of the offer

answering the question of why aren't i persausive/getting what i want

feature so that benefit

how your content is making offers

the unfair advantage artists have when it comes to lead generation/bribes

attention and access is a currency

why artists cap their potential with bribes

breaking down early access

asking what else

Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both...

In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count!

If you’ve ever felt lost planning your next release or you want to rethink how you roll out new music, this episode will show you how to load up the right way!

DISCOVER:

1. Why The Best Marketing Happens Before And After Your Release Drops

2. How To Build A Timeline That Drives Action (Not Just Hype)

3. What To Do Instead Of Chasing Pre-Saves

4. How To Create Fan Experiences That Lead To Real Results

5. Why Industry Advice Leans Too Heavily On Pre-Release Promotion

6. What To Ask Yourself When Planning A Launch

7. How To Avoid Overplanning And Actually Ship Your Release

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely...

In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers!

If you’re building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions!

DISCOVER:

1. Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype

2. What To Know About D2C Artist Businesses and D2C Brands

3. How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily

4. What Direct To Fan Is Actually About (Hint: It’s Fan Monetization, Not Platforms)

5. Why You Can’t Rely On Tools Alone To Build A Direct To Fan Business

6. How To Evaluate The Costs Of Changing Platforms In Your Business

7. What Direct To Fan Will Never Be and How To Build It The Right Way

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Shout out to Dame Ritter for the Inspiration

Join Us In The Indepreneur Discord Server!

Getting Everything You Can Out of All You've Got

Looking to expand your team or need marketing help? Apply to work with IndieX!