Episodios

  • From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali

    From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali
    Apr 25 2025
    Welcome to episode 136. We’re talking about a topic that’s becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content. If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can directly impact trust, relationships and even new business opportunities. I chat to Claudia Cardinali, the Strategy Director for Personal Branding Agency, Great Influence where she works closely with CEOs & founders and senior leadership teams on their public image. Claudia has worked to build the personal brands of Political Party Leaders, Sunday Times bestselling authors, Premier League football players, Journalists & Unicorn Entrepreneurs. She was awarded a LinkedIn Top Voice last year, has gained an audience of over 65k followers and has built her career by sharing her thoughts on the platform, particularly around 'Becoming A Manager' and 'Employee Generated Content'. In this conversation, we covered: How employee visibility strengthens client relationships and eases handovers Why personal branding isn’t just for founders Practical tips for sharing content online, even if you’re not sure where to start How agencies can create a culture that encourages their teams to show up And how AI can help make the whole process quicker and easier If you're looking to build your presence online and become an even greater asset to your clients and your agency, you’ll get so much value from this. Claudia’s message is clear - personal branding builds trust, strengthens client relationships, and helps you stand out as a true advocate for your agency. https://greatinfluence.com/ https://www.linkedin.com/in/ccardinali9/ And if you want to sharpen your client development skills even further, check out my Account Kickstarter programme - a self-paced, eight-session online course designed to help you grow and retain your agency accounts with confidence. Plus, we’ve just added a brand-new bonus: AI for Account Managers - packed with practical tools to help you save time, personalise client communications and uncover new growth opportunities. All available now inside your Account Kickstarter dashboard. https://www.accountmanagementskills.com/account-kickstarter
    Más Menos
    49 m
  • Smaller, Faster, More Human: The Future of Agencies, with Carl Smith

    Smaller, Faster, More Human: The Future of Agencies, with Carl Smith
    Apr 14 2025
    Welcome to episode 135. There’s a quiet shift happening in the agency world - and today’s episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an account manager. Carl Smith leads The Bureau, a community that connects and supports agency leaders. A former theater major, he ran his agency nGen Works for 12 years, experimenting with unconventional management. After attending a Bureau event in 2012, he saw the power of community and took over in 2016. Now, Carl helps leaders navigate the challenges of running an agency, ensuring no one feels alone. Through Slack, events, and collaborative programs, The Bureau fosters real connections and growth. When he’s not building community, he’s running, recording, or speaking about leading humans. In this episode, Carl shares with me: - Why staying small is becoming a competitive advantage - How agency leaders are managing burnout, uncertainty and shifting business models - How AI is accelerating workflow and value-based pricing - Why Gen Z is redefining what an agency is and why they’re not calling it an agency at all - And what the future of account management looks like in this changing landscape If you’re looking for community and connection in these changing times, do follow Carl Smith on LinkedIn and check out what the Bureau has to offer. Carl and the team are doing brilliant work to support agency leaders who not only want to stay ahead of the changes but feel less alone at the same time. https://www.linkedin.com/in/carl-w-smith/ https://bureauofdigital.com/event/leadership-love-portland-oregon If you’re leading client relationships and want to keep developing as the landscape shifts, don’t forget to sign up for my newsletter at https://www.accountmanagementskills.com I share practical client management tips, AI tools for the account management role, news about upcoming podcast episodes and you’ll be the first to hear about trainings to help you stay confident as an account manager or agency leader.
    Más Menos
    47 m
  • The Impact of AI on SEO agencies, with Kevin Gibbons

    The Impact of AI on SEO agencies, with Kevin Gibbons
    Mar 27 2025
    Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry. Kevin covers: - how AI is shaking up SEO and what that means for agencies and their clients. - how AI is changing search and where it might go next. - the key conversations agencies should be having with clients right now. - how to think about visibility in AI search results and LLMs - how agencies can use AI to work more efficiently and lots, lots more. I took away so much from this discussion, particularly around how agencies should be preparing for the shift towards AI driven search. If you'd like to connect with Kevin, you can find him posting regularly on LinkedIn and I'd highly recommend you give him a follow. https://www.linkedin.com/in/kevingibbons/ https://resignal.com If you're looking for more tips, strategies, and practical guidance on how AI is influencing client relationship management, account development, and account growth, then make sure you sign up for my newsletter at https://www.accountmanagementskills.com. I share regular updates, insights from expert guests, and tips about account management, and also training opportunities to help you stay one step ahead.
    Más Menos
    45 m
  • The AI business consultancy, with Tom Head

    The AI business consultancy, with Tom Head
    Mar 5 2025
    Welcome to episode 133. I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI. Tom has spent two decades in digital and built multiple 7 figure agencies. He’s worked with brands such as Red Bull Racing, JP Morgan, Tesco, and The Guardian and is now helping companies succeed with AI by providing training, consultancy, research, and building out the right AI strategy to keep them ahead of the competition. We talk about: • where we are in terms of AI’s evolution and advancement for both our clients and us as agencies. • why it's important to understand the client's needs and meet them where they are. • how AI is helping agencies quickly analyse data and uncover insights to help drive the creative output. • some best practices for agencies when using AI tools • how clients are starting to question the origin of content and where it's being generated from, and questioning the value and the role of an agency. You can follow Tom on LinkedIn: https://www.linkedin.com/in/tom-head-ai/ And sign up for the G3NR8 newsletter here: https://www.g3nr8.com/newsletter
    Más Menos
    53 m
  • How to run strategic marketing campaigns for your agency

    How to run strategic marketing campaigns for your agency
    Feb 25 2025
    Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services. Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? So if you're the owner of the agency, that might be you, or if you're working in a larger agency, you might be the head of marketing responsible for driving the leads and the sales for your agency. My guest, Janet Murray, is a business strategist and a copywriter and an ex-journalist. She works with businesses to create strategic copywriting campaigns that not only save the business time but also generate and convert leads and sales. Janet is also the founder of an education and training company and creates and sells digital education products for consultants, coaches, freelancers and small business owners. She is the host of the Courageous CEO podcast and her Courageous CEO Strategic Business Planner is used by thousands of business owners worldwide and includes tried and tested strategies and resources for business growth. You can reach out to Janet here: Website: https://www.janetmurray.co.uk Instagram: https://www.instagram.com/janmurrayuk/ Facebook: https://www.facebook.com/janetmurrayofficial Twitter: https://twitter.com/jan_murray Linkedin: https://www.linkedin.com/in/janet-murray74/ If you are responsible for managing, retaining and growing your existing client relationships, then head over to my website: https://www.account managementskills.com where you can sign up for my regular newsletter for account management strategies, AI tips, and news about upcoming guests on my podcast episodes.
    Más Menos
    1 h y 24 m
  • How GenAI is transforming pharma marketing & healthcare communications

    How GenAI is transforming pharma marketing & healthcare communications
    Feb 11 2025
    Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London. This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now. They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients. You can connect with Kate and Jonathan via LinkedIn: https://www.linkedin.com/in/kateeversole/ https://www.linkedin.com/in/jongwillim/ There were several resources and links mentioned in our recording: The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/ & their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/ Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/ Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf AI driven Video - Cires 21: https://www.cires21.com/ Text to speech leader - Eleven labs: https://elevenlabs.io/ Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/ Tool to reduce meetings - Loom: https://www.loom.com/
    Más Menos
    1 h y 13 m
  • Why agencies needs a people and culture plan, with Theresa Carter

    Why agencies needs a people and culture plan, with Theresa Carter
    Jan 28 2025
    Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change. For example, you might start your agency with small national clients, and then as you expand, you might begin to serve multinational clients that are much bigger, that operate differently. You might need different team members with different skills and experience that suits the agency's evolving needs. All of this starts with aligning your business goals with a solid people and culture plan. In our chat, Theresa Carter shares: · how to create your people and culture plan from your business goals · what happens when some of your team members are in the wrong seats · how to deal with that · how to create some accountability for delivering your people and culture plan · and lots more. If you want some guidance to build a really strong and successful agency team that's totally aligned with your values, then please do get in touch with her via email: theresaaustincarter@gmail.com or LinkedIn: https://www.linkedin.com/in/theresaaustin/ And if you're responsible for the retention and growth of your existing client relationships at the agency, then you can go to my website, https://www.accountmanagementskills.com and sign up for my newsletter where I share agency account management tips, strategies, mini trainings, and also key points covered by my expert podcast guests.
    Más Menos
    43 m
  • Mastering client-centric account growth in 2025, with Jenny Plant

    Mastering client-centric account growth in 2025, with Jenny Plant
    Jan 14 2025
    Welcome to episode 129. In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025: 1. Finding COMMERCIAL CLARITY Agencies who predictably forecast revenue growth from existing accounts are clear where to focus their team's efforts and provide sufficient time and support for developing an account growth strategy. They have client development plans in place and work differently with 'growth' clients than ‘maintenance’ clients. 2. Having CONSULTANCY CAPABILITY Spotting account growth opportunities and proactively developing ideas and solutions for them requires a consultative skillset and entrepreneurial mindset. Client-facing team members need to be able to have conversations about adding value and ask for testimonials and referrals comfortably. 3. Embedding CULTURAL CONTINUITY To make account growth systematic and scalable it needs to be embedded as a defined repeatable process in the agency that’s followed by everyone. A process helps new joiners hit the ground running and ensures client-centric behaviours are ‘hard wired’ into the business. She shares soundbites from participants of her Account Accelerator programme who provide tips and examples of how they’ve implemented strategies in each of these areas. If you’re considering improving your client retention and growth skills, check out the training options on our website, https://www.accountmanagementskills.com and if you’d like to discuss your training needs with Jenny you can book a 20 minute call here: https://calendly.com/jennyplant/account-accelerator-discovery-call Sign up to receive our regular newsletter where we share account management tips, and notify you of upcoming podcast guests and trainings.
    Más Menos
    29 m
adbl_web_global_use_to_activate_webcro768_stickypopup