Creating product prototypes with iterative AI

Tom Jarvis, Head of Industrial Design at Kingfisher plc, is exploring how generative AI can reshape product design. Leading a small team of seven UK-based designers, he discovered that pairing AI with CGI creates rapid prototypes for stakeholder feedback – streamlining decisions and accelerating the production of hundreds of products each year.

By iterating designs in Photoshop, Tom’s team has proven that new technology can scale even within large manufacturing organizations.

In this episode of Art of the (Im)Possible, host Asif Moghal and Tom discuss flat-hierarchy teamwork, rapid prototyping, and the role of AI in transforming design and manufacturing.

Shaping what comes next

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