Creating an Authentic & Purposeful Brand

Let's play a game...
We say soda pop company, you say ________.
We say computer company, you say ________.
Pizza Chain? Fast food restaurant? Shoe company?

All of those brands you just listed most likely create a feeling for you if you really think about it. You can associate colors, emotions, activities, etc. Ask yourself this... can people do that with your company and brand? Do they associate you with what you're offerings? Give this episode a listen as we offer new perspectives on creating a meaningful brand, not just a company that sells widgets.

Also, you MUST stay tuned to the very end for an exciting announcement!

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