Creating a Touring Syndicate for Increased Leverage

Making a Scene Presents - Creating a Touring Syndicate for Increased Leverage

For years, indie artists have been told the same tired story about touring in America. Build your streaming numbers. Pray for algorithm luck. Hope a promoter notices. Spend money on ads. Guess which city might work. Book the run. Drive the miles. Cross your fingers. Lose money in three towns, break even in two, and call the whole thing “building.” That story has made a lot of middlemen comfortable. It has not made a lot of artists stable.

The next version of touring is going to look different. It is going to be less like gambling and more like infrastructure. Less like each band wandering alone through the dark and more like a network of artists carrying a flashlight together. And the artists who get there first are going to stop acting like their fan data is just a mailing list and start treating it like a shared economic engine.

That is where the idea of a touring syndicate comes in.

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