Creating a Successful Year-End Appeal

Maximize Your Year-End Fundraising: 10 Tips for Nonprofit Success

Nonprofit leaders, the last six weeks of the year can make or break your annual fundraising goals—up to 30% of annual giving happens in December! In this episode of Kari’s Confessions, Kari Anderson, nonprofit executive and principal at Insight Consulting, shares 10 essential tips for crafting a high-impact year-end appeal that engages donors and drives results.

Learn how to:
✨ Start and end with gratitude to connect with supporters
✨ Simplify your messaging and tell stories that inspire action
✨ Segment your donor audience for personalized outreach
✨ Integrate multi-channel campaigns across email, direct mail, social media, and more
✨ Optimize design, timing, and follow-up to maximize response rates
✨ Use data and CRM insights to continuously improve your campaigns

Whether you’re aiming to energize your board, engage loyal donors, or reconnect with lapsed supporters, these practical strategies will help your nonprofit boost donations, strengthen donor relationships, and tell your mission’s story with clarity and impact.

Don’t leave year-end fundraising to chance—start planning now and make this your most successful giving season yet!

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