Join Pete Evans as he speaks to George Brontén, CEO and Founder of Sales CRM Membrain. George gives his experienced insights into running his team, making a good hire and looking into how tough sales is for a sales leader. George talks about the benefits of investing in sales coaching as opposed to quick-fixes with sales training. These are some of the questions asked in our very first episode of Creating SalesStars.

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Brought to you by SalesStar UK.

About our guest 🗣️:

George Brontén is a life-long entrepreneur, with 25 years of experience in the software space and a passion for sales and marketing. With the life motto “Don’t settle for mainstream,” George is always looking for new ways to achieve improved business results using innovative software, skills and processes. He shares his thoughts on the award-winning blog Art & Science of Complex Sales.

Since 2012, George and his team at Membrain.com have collaborated with thought leaders and studied research to identify the success factors behind successful sales organizations. The result of their hard work is a software-as-a-service that makes it easier for companies to capture, learn and execute the behaviours needed to achieve sales excellence.

• Connect with George on LinkedIn.

About our host 🗣️:

Pete Evans has over 20 years sales experience with a successful corporate sales career. If you're involved in B2B selling, cold calling, sales recruitment, sales training, sales coaching, sales transformation or have a desire to grow your business then this podcast is for you.

Pete is currently MD and Practice Partner of SalesStar UK. SalesStar combine sales training with sales coaching to deliver long term results in line with your sales strategy so you can smash your targets and grow top line revenue. SalesStar work with growth minded CEOs and sales leaders who are frustrated with their sales results and are looking for a proven system to grow sales.

• Connect with Pete on LinkedIn.

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