Creating Personalized Experiences in CTV

In this episode, Tal Chalozin, CTO & Co-Founder of Innovid, joins Pam and Val to discuss the challenges surrounding digital ad personalization and when does ad personalization cross the line and become too personal. They also take a look at viewership trends, capturing viewers attention and Amazon’s plan to trial shoppable ads in the near future.

 

For more information visit: www.amobee.com/podcast 

 

For more information on Innovid visit: www.innovid.com/