Creating Lillehammer's Winter Sports Events - reflections on Stein B. Ølsen's presentation

In this episode of the Snow Business podcast, Simon Westgarth is joined by students from

the INN Lillehammer exchange program to reflect on a lecture from Stein Olsen, an expert in

event management and tourism. The group explores how Lillehammer leverages its Olympic

legacy, traditional culture, and stunning winter landscape to host sustainable and impactful

events like the Birkebeiner race and FIS World Cups.

The episode dives into the role of the regional DMO RADA, strategies for boosting tourism in

lesser-known parts of Norway, and the importance of eco-labeling, public transport, and

volunteer engagement. With insights on ripple effects, local food, and managing visitor

capacity during major events, this discussion showcases how event tourism can support

regional development while keeping sustainability at its core.

Join us to learn how Lillehammer is creating a year-round destination through innovation,

community, and a whole lot of snow!