Creating Authentic Content Strategies: An Interview with Remi Leibovic, Founder of RCL Media

Remi Leibovic is the founder of RCL Media, a woman Latina-owned social media agency based in northern New Jersey. Remi enjoys problem solving for businesses via social media and helping them tell their stories visually through content creation. Remi shares her journey of growing up in a hardworking immigrant family, highlighting the sacrifices her parents made to ensure she and her brother received a solid education.She talks to us about her transition from traditional graphic design to the dynamic world of digital content creation. She emphasizes the importance of maintaining a cohesive brand identity and the pitfalls of generic design choices. We discuss the creation and management of engaging social media content, the importance of audience interaction on platforms like LinkedIn and Instagram, and the benefits of identifying niches. Remi highlights the strengths and skills required to succeed in this field, the importance of networking, and the role of a strong support system.“Social media for business is certainly not an overnight success and you need to approach it with a long-term goal in mind and you need to really be targeting your audience and building a rapport and a relationship with your audience. How do you do that? It all takes time and most of my clients see success within the three-month mark, but true success, like the true consistency, comes from the six-month.” - Remi LeibovicKey takeaways:- Limited financial resources can be an incentive to step up your game. Remi shared how she was laid off from her temp job, was unable to collect unemployment, and had just $700 in her bank account. She took her father’s advice and attended a chamber of commerce meeting - and left with five graphic design clients!- Having a corporate “day job” can ease the financial stress as you build your business. Remi developed her coding skills and landed her first corporate job that blended programming with design for legal paperwork. She continued to build her business while benefiting from the paycheck and benefits of her corporate job. - When engaging on social media as a small business, it’s as important to engage with others as it is to post content. Among her services, Remi provides a social media package for small businesses, creating, scheduling and managing social media posts in their unique voice. She stressed the need to engage the audience by posting polls, responding to comments and replying to messages, rather than just “posting and ghosting.”About the Guest: Remi Leibovic, MCM., is the founder of RCL Media, a Woman/Latina owned Social Media Agency based in northern NJ. She has been growing RCL Media since 2020 and has been in business for four years. In addition, Remi is a recent graduate of Rutgers Newark’s Entrepreneurial Pioneers Program Cohort. She is Cuban, Argentinian, and was raised and still resides in Northern NJ. What she loves the most about running RCL Media is that she gets to meet new people and be creative in her own way each day. She gets to problem solve for business’s via social media and tell their stories visually through content creation. She holds a Masters of Communication Management (MCM) from Rutgers University with a focus in Digital Media. For the past three years she attended graduate school, worked full time, and ran the business. She is 100% self funded and mainly gained most of her clients through networking. As of March of last year, she transitioned into running the business full time and has been gaining new clients and partnerships ever since.Website: https://rclmedia.net/Linkedin: https://www.linkedin.com/in/remi-leibovic-rclmedia/Instagram: https://www.instagram.com/rclmediaofficial/Facebook: https://www.facebook.com/rclmediaofficialResources: Remi's coach, Lynn Roe, LSR Consultants Stay connected:Connect with Laura on LinkedIn@Rotters5 on TwitterConnect with Laura on FacebookSubscribe to my YouTube channelSubscribe to my newsletterGet your free copy of Unlock Your Money Blocks Workbook: Your step-by-step guide to unlocking your blocks to financial freedom.Disclaimer: Please remember that the information shared on this podcast does not constitute accounting, legal, tax, investment or financial advice. It’s for informational purposes only. You should seek appropriate professional advice for your specific information.