Expanding internationally can open new markets, create efficiencies, and strengthen your business. It also introduces unfamiliar risks and complexities. In this episode, ProCFO Mauricio Davila shares insights from years of guiding companies through global growth and explains why international expansion demands more than just financial readiness.

Mauricio discusses the CFO’s unique role in identifying what others miss: navigating local laws, understanding regulatory systems, and recognizing how cultural differences affect everything from hiring to negotiations. He explains how experience in international finance helps turn potential risks into opportunities and how overlooking small cultural details can create major obstacles.

We also explore how to balance short-term execution with long-term vision. Political changes, market volatility, and local norms can make global growth unpredictable, but the CFO’s job is to keep the organization focused on why the expansion matters in the first place.

For business owners and executives, this conversation is a practical look at what it takes to succeed across borders, from understanding culture to building the right team and making sure your strategy reflects both opportunity and reality. Featuring Mauricio Davila.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.

Looking backward can have some value because your numbers show patterns and provide a baseline for performance. But history alone won’t tell you where your business is headed. That’s the role of projections. In this episode, ProCFO Marty Weinberg explains why projections are living tools that connect your numbers to your strategy. Marty explores how projections, when tied to real operational levers like pricing, staffing, and customer acquisition costs, give leaders a roadmap for growth. He shares examples of how scenario planning - modeling “what if” situations such as new tariffs or shifting costs - helps businesses prepare for uncertainty instead of reacting to it. Projections aren’t a series of spreadsheets and reports. They’re the outcomes of the potential story inside your numbers.

We also dig into the connection between projections and strategy. Are you starting with your goals and using projections to measure progress, or are you reverse-engineering strategy from your numbers? Marty outlines how to balance both approaches and why revenue models and cash flow should always be central to the conversation.

For executives and business owners, this episode makes clear that projections aren’t academic exercises or one-off planning documents. When done right, they’re dynamic, strategic, and essential to aligning your team and your decisions with the future you want to create. Featuring Marty Weinberg

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.

Change can be incremental, like with a new tool or a small process shift. Or change can be transformational, when the entire direction of the business needs to adjust. In this episode, ProCFO Vijay Singh joins us to talk about the difference, and what happens when organizations fail to recognize the signals that change is coming.

Vijay shares real-world examples of what happens when growth outpaces profitability, or when sales drive deals without operations at the table. In one situation, mispriced services and overlapping processes created more waste than margin. His takeaway: slowing down growth, revising incentives, and connecting departments can turn what feels like disruption into measurable strength.

Along the way, we explore why the CFO must be more than a number-cruncher. Seeing what the numbers mean and not just what they say gives leaders the ability to anticipate problems before they become crises. Vijay underscores the importance of communication, alignment, and cultural readiness for change: the bigger the change, the wider the communication net.

This conversation is packed with practical insights for any business navigating growth, transformation, or turbulence (spoiler alert - that's you, right now, whether you know it or not). Vijay’s perspective makes clear that managing change is responding with strategy, transparency, and foresight.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.