What if the parts of yourself you’ve been hiding—your fears, your shame, your past—are actually your greatest source of power? In this episode of “Finding Treasures in the Trash,” Cari Jacobs-Crovetto takes us on a deep dive into the shadowy stuff we usually try to ignore: shame, fear, and those not-so-glamorous childhood memories.

Cari shares her own journey from debilitating panic attacks to powerful self-awareness, proving that the parts we often want to hide might just hold the keys to our greatest growth.✨

Stick around for a grounding 10-minute meditation that’ll help you feel more at home in your body… because let’s face it, the real treasure is you. 💎🧘‍♀️

If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to http://www.bravedirections.com/5daystotruth to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you.

Follow along on Instagram @cari_jacobs_sf for more inspiration!

Additional Resources:

Connect with Cari on LinkedIn

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• “Trash” symbolizes the hidden parts of ourselves we avoid.
• Everyone has a shadow, and others can feel it even if we can't.
• True healing starts by facing uncomfortable truths.
• Shadow work is ongoing, not a one-time fix.
• Meditation helps create safety within for deeper self-work.

Every team has one.

They don’t chase the spotlight. They don’t demand recognition. They just quietly carry everyone — while no one notices how much they’re carrying.

They’re the reason birthdays aren’t forgotten. They’re the one who stays late to make sure it all works. They’re the first to ask: “How is this really impacting people?”

👉 But when change hits, their invisible labor stacks up… fast. 👉 And burnout starts long before anyone sees the cracks.

In this episode of the Archetypes of Change™ Summer Series, we meet The Hearthtender — the soul of stability inside your organization.

Inside:

Why Hearthtenders are the glue you can’t afford to lose

The silent warning signs that leadership often misses

How executive coaching helps Hearthtenders move from quiet service to empowered influence

🔥 At Create Magic At Work®, we deploy the Archetypes of Change™ framework inside organizations to help leaders navigate change without losing their people. If you're ready to lead change the right way, let’s talk.

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• Hearth Tenders Keep Teams Grounded: They foster connection, maintain routines, and support team morale during change.
• They Lead in the Present: Focused on today’s needs, they help others stay steady through uncertainty.
• Unseen Risk of Burnout: Hearth Tenders may disengage if unrecognized or overburdened.
• Their Voice Matters: Involving them early in change helps avoid pitfalls and boosts team cohesion.
• Support Is Essential: Recognize their relational work, offer growth, and ensure they don’t carry emotional labor alone.

Ever felt like your team is moving so fast you’re forgetting why you started?

This week on Create Magic at Work®, Amy introduces you to the Flamekeeper—a powerful Archetype of Change™ who protects meaning, mission, and memory during transformation. Flamekeepers aren’t afraid of change—but they are deeply committed to keeping the soul of an organization alive.

You’ll meet Layla, a nonprofit leader whose values-driven leadership helped re-center her team when evolution started to look a lot like erasure.

Inside this episode: 🕯 The difference between resisting change and protecting purpose 🕯 Why Flamekeepers are often misread as "too idealistic" 🕯 How this Archetype acts as a moral compass in messy transformation 🕯 What every leader should be asking before rolling out change

Amy also shares how Create Magic at Work® uses the Archetypes of Change™ framework in executive coaching, leadership retreats, and team development to move change initiatives forward with more alignment—and less burnout.

🎧 Tune in if: ✔ You’ve ever rolled your eyes at someone who “talks about the old days” ✔ You’re the one constantly holding the torch for values ✔ Your company is in the middle of big change—and forgetting its roots

👉 Want to learn more about the Archetypes of Change for your organization? Visit createmagicatwork.net to connect.

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

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• Flamekeepers protect organizational purpose, not resist change.
• They hold collective memory, tell the founding stories, and anchor teams in mission.
• When honored, Flamekeepers accelerate alignment and reduce resistance.
• Their shadow side includes inflexibility and potential burnout from holding ideals.
• Empowering them early in change processes can unify teams and preserve values.

Ever worked with someone who seems to always spot the risks before you do?

Maybe you've even labeled them negative, paranoid, or too intense—but what if they were actually the Guardian of your team?

In this episode, Amy breaks down the Guardian Archetype—the ones who scan the horizon for danger, ask the hard questions, and protect people and systems from harm before the rest of us know it's coming.

🛡You’ll hear:

• A real-world story of a Guardian in action (and how they saved the day)
• What makes this archetype indispensable in fast-moving teams
• How to distinguish fear-based reactions from strategic foresight
• Why most people misunderstand Guardians—and how to support them better

⚡️ And if you're a Guardian yourself? This episode will feel like a deep exhale. You’re not negative. You’re necessary.

🎧 Tune in to learn how to work with (not against) the energy of Guardians—whether you lead one, love one, or are one.

— This is art of the Archetypes of Change™ Summer Series on Create Magic At Work®.📬 Want to bring the Archetypes of Change™ into your organization? We’d love to work with you. Visit createmagicatwork.net or email Amy at amy@createmagicatwork.net.

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

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• The Guardian archetype sees potential risks and protects organizational integrity during change.
• Guardians can be misunderstood as resistant, but their concerns are often rooted in deep care and foresight.
• Teams that ignore Guardians risk repeating past mistakes or missing hidden landmines.
• Guardians need to be seen and engaged constructively—not just tolerated.

Welcome to the first episode of “Finding Treasures in the Trash” 🗑✨—a brand new mini-series on Create Magic at Work!

Host Cari Jacobs-Crovetto kicks things off with her incredible story: from being nearly blind as a child, to growing up in chaos, to becoming a Forbes-recognized CMO, and ultimately turning inward to do the real work. Cari unpacks what “inner truth work” really means and why digging into your so-called “trash” might be the key to real transformation 💥.

Listen in every month for soul-grounding meditation 🧘‍♀️ and discover how even the messiest moments can lead to unexpected magic ✨.

If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to http://www.bravedirections.com/5daystotruth to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you.

Follow along on Instagram @cari_jacobs_sf for more inspiration!

Additional Resources:

Subscribe to Cari’s newsletter - Five Days to Truth

Connect with Cari on LinkedIn

Connect with Amy on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

• True transformation begins in the places we often ignore or disown.
• Meditation isn’t just for stress relief—it’s a gateway to awakened awareness.
• “Inner truth work” means facing and integrating the parts of ourselves we resist.
• Spiritual growth and career success are not mutually exclusive—they're intertwined.

Ever been told: “We tried that and it didn’t work”?

Most people hear that as resistance. But what if it’s something else entirely?

In the 2nd episode of the Archetypes of Change Summer Series, Amy Lynn Durham introduces you to the Placeholder archetype—a vital, often misunderstood role in the workplace. You’ll meet Teresa, a steady leader who held her team together during a messy system rollout—not by pushing forward, but by protecting what was already working.

🎧 In this episode:

• What defines the Placeholder Archetype (and why every team has one)
• The real reason “we tried that already” gets said—and what’s hiding underneath it
• How Placeholders create safety, structure, and rhythm in times of uncertainty
• The risks of ignoring their wisdom—and how to engage them in change without steamrolling

This isn’t a personality quiz. It’s a lens for seeing your team—and yourself—more clearly. And it might just change the way you lead your next change initiative.

💼 Ready to bring the Archetypes of Change to your org? Create Magic At Work® offers transformational coaching and team experiences for leaders navigating transition.

🔗 createmagicatwork.net

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

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• Placeholder Archetype: Focuses on stability and thoughtful change, not resistance.
• Grounding Transitions: Placeholders bring practical wisdom and honor what works.
• Shadow Side: Over-reliance can lead to fear, delay, or blocking progress.
• Realism, Not Resistance: Caution often stems from past poor change experiences.
• Leadership Insight: Understanding archetypes boosts communication and smoother change.

In this first solo episode of the Archetypes of Change™ summer series, Amy Lynn Durham invites you to rethink everything you thought you knew about change in the workplace.

Forget the buzzwords. This isn’t about forcing alignment or pushing people to “get on board.” It’s about something deeper: how we each relate to change—and how that’s shaped by our relationship to time itself.

You’ll learn:

• Why change efforts often feel personal (because they are)
• What most leaders miss when they try to “logic” people through transition
• The 5 Archetypes of Change™—and how they show up in every team
• Why giving your people language for how they move through change can transform your results
• How this framework goes far beyond personality tests—and why it matters now more than ever

Whether you’re leading a reorg, rolling out a new strategy, or just trying to hold the center in a rapidly evolving culture—this episode is your grounding point.

🧭 Learn more about executive coaching with Create Magic At Work® and the Archetypes of Change™ at createmagicatwork.net

📩 Reach out to Amy directly at amy@createmagicatwork.net

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

• People don’t resist change—they resist being changed without feeling seen.
• The “Archetypes of Change” reveal instinctive responses to transition based on time orientation.
• Leading change well requires understanding—not forcing—how individuals naturally move through change.
• Executive coaching rooted in these archetypes fosters trust, alignment, and innovation.
• Misalignment during change is often due to misunderstanding, not resistance.

In this episode, Amy teams up with executive coach and former psychotherapist Rivka Geoghegan to unpack the real difference between therapy and coaching.

They dive into how each can support your growth, when to choose one over the other, and why so many founders tie their self-worth to their business.

It’s a deep yet down-to-earth convo full of practical wisdom, inner critic callouts, and mindset shifts you won’t want to miss.

Additional Resources:

Connect with Rivka on LinkedIn

Visit Rivka’s website – Executive Coach & Therapist

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

Follow PeopleForward Network on LinkedIn

• Therapy is insight-oriented and focused on healing; coaching is action-oriented and forward-looking.
• A strong sense of self is crucial for founders to avoid tying their worth to the business.
• Being affected by outcomes is natural—but letting those outcomes define you is not.
• A supportive relationship with a coach or therapist can help clarify your needs and direction.
• Your internal narrative—especially your inner critic—shapes your experience of external events.