Welcome to Short Podcasting Tips by Podcast Branding.

Simple advice to help your podcast succeed.

Episode 8: Create Compelling Intros and Outros:

Your podcast title, artwork and description are working hard to entice people to press play on your show.

Now, hook your listeners by crafting an engaging introduction that captures their attention.

Think of it as audio branding for your podcast.

The idea is to quickly let people know they’re in the right place by telling them who you are, what your show is about, and why they should listen.

Use the “What’s in it for me” approach when crafting your intro, and think about it from your listener’s point of view.

Why should they listen to your podcast? Tell them the value you’re offering in exchange for their time.

Include some pod-safe music to make it catchy and memorable.

Be sure to keep it short and get to the meat of the episode as soon as possible.

You can end your episodes with a memorable outro.

Your outro may contain a call to action encouraging listeners to subscribe, leave a review, or visit your website.

You could also include contact information and encourage feedback.

Use your outro to encourage listener engagement.

A good intro and outro strengthen your podcast’s brand.

Speaking of brand, at podcastbranding.co I offer professionally designed visual branding for podcasters.

You want your well-crafted intro to be heard, don’t you? Great artwork entices people to press play on your podcast.

After all, they see you before they hear you.

Mark Des Cotes

Podcast Branding Specialist