Laura Schoefer, Senior Vice President of Claims at DUAL Specialty Construction & Transport, joins Crane Talk to share how she helped reimagine safety from a dry compliance function into a powerful company culture asset. From near-miss reporting campaigns to marketing safety wins, Laura’s team brings a creative, proactive approach that resonates with their workforce and clients alike.

We dive into how communication strategy and human-centered leadership can lead to scaling a company's safety culture. Laura discusses how documenting incidents, sharing anonymized stories, and celebrating progress have transformed how employees view risk.

This episode is packed with practical insights on how storytelling, accountability, and data can make safety personal—and powerful.

About the Show

Crane talk is a podcast hosted by Ron Thompson and Gene Greiner, 2 highly successful insurance producers in the Dallas-Fort Worth region.

About Ron:

Ron has been specializing in the heavy iron insurance world as a broker since 1992. In the complex world of heavy iron risk exposure, Ron’s expertise is in contractual risk transfer, contract review, fleet safety management where “rubber meets the road” and keeping clients updated on legislative issues that effect the crane & rigging industry and maximizing profit for his clientele.

About Gene:

Gene Greiner is Vice President of commercial insurance for CoVerica with 15 years of focus on heavy construction risk. Based in Dallas, TX, he is deeply embedded in serving this industry’s risk transfer needs and, enjoys active advocacy though the Specialized Carriers & Rigging Association and the Texas Crane Owners Association.

New episodes drop the first Tuesday of each month. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Jason Baynard, an Inland Marine underwriter at AmWINS, joins Crane Talk to unpack the volatile world of heavy iron insurance. From his early days at Chubb to building custom underwriting programs, Jason has seen it all—and has strong opinions about what makes crane companies stand out today.
We cover the difference between first-party and third-party coverage, the real-world impact of nuclear verdicts, and how tort reform is slowly reshaping the legal landscape. Jason explains how to make your company more insurable: document safety, install cameras and telematics, and tell your story at renewal.
Whether you’re an operator, broker, or insurance insider, this episode is a guide to thriving in a high-risk market.
Connect with Jason:
Linkedin: https://www.linkedin.com/in/jason-baynard-74250199

linkedin.com

Jason Baynard - AmWINS Program Underwriters, Inc. | LinkedIn

Over twenty years of experience in underwriting Casualty, Property, Umbrella, &… · Experience: AmWINS Program Underwriters, Inc. · Education: Clark Atlanta University · Location: Atlanta · 466 connections on LinkedIn. View Jason Baynard’s profile on LinkedIn, a professional community of 1 billion members.

About the Show

Crane talk is a podcast hosted by Ron Thompson and Gene Greiner, 2 highly successful insurance producers in the Dallas-Fort Worth region.

About Ron:

Ron has been specializing in the heavy iron insurance world as a broker since 1992. In the complex world of heavy iron risk exposure, Ron’s expertise is in contractual risk transfer, contract review, fleet safety management where “rubber meets the road” and keeping clients updated on legislative issues that effect the crane & rigging industry and maximizing profit for his clientele.

About Gene:

Gene Greiner is Vice President of commercial insurance for CoVerica with 15 years of focus on heavy construction risk. Based in Dallas, TX, he is deeply embedded in serving this industry’s risk transfer needs and, enjoys active advocacy though the Specialized Carriers & Rigging Association and the Texas Crane Owners Association.

New episodes drop the first Tuesday of each month. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

In this packed solo episode of Crane Talk, Ron and Gean dig into the Texas legislative session and what it means for crane operators, contractors, and heavy equipment companies. With nearly 8,000 bills under review, the team spotlights critical legislation that could impact everything from payment timelines and contract fairness to venue jurisdiction and incorporation-by-reference clauses.

They also take on the issue of nuclear verdicts—disproportionately large legal settlements that are spiking insurance premiums across Texas. From discussing inflated medical costs and the role of plaintiff attorneys to calling for legislative reforms like caps on non-economic damages, the crew outlines the economic ripple effects on businesses big and small.

About the Show

Crane talk is a podcast hosted by Ron Thompson and Gene Greiner, 2 highly successful insurance producers in the Dallas-Fort Worth region.

About Ron:

Ron has been specializing in the heavy iron insurance world as a broker since 1992. In the complex world of heavy iron risk exposure, Ron’s expertise is in contractual risk transfer, contract review, fleet safety management where “rubber meets the road” and keeping clients updated on legislative issues that effect the crane & rigging industry and maximizing profit for his clientele.

About Gene:

Gene Greiner is Vice President of commercial insurance for CoVerica with 15 years of focus on heavy construction risk. Based in Dallas, TX, he is deeply embedded in serving this industry’s risk transfer needs and, enjoys active advocacy though the Specialized Carriers & Rigging Association and the Texas Crane Owners Association.

New episodes drop the first Tuesday of each month. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.