Crafting a strong brand

This wide-ranging episode captures the importance of building a unique, authentic brand and tone of voice. As we hear in the conversation, knowing when to step away from trends can be as important as knowing when to join in on the fun, in order to stay true to a brand identity and its customers.

Host, International beer judge and beer writer Susan Boyle is joined by Joe Donnelly, Rascals Brewing, Peter Mosely, Porterhouse Brewing Company and Vivienne Lucey, Lineman

Craft Community, the local Irish beer podcast is brought to you by the Independent Craft Brewers of Ireland and Bord Bia. New episodes are released every week.

For more information visit irishbeer.ie.

Please drink alcohol responsibly

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