Join us for a captivating exploration into the resurgence of traditional alarm clocks with our distinguished guest, Lisen from Båge & Söner. Aiming to transform bedrooms into tech-free sanctuaries, Lisen shares her journey of creating these nostalgic timepieces. Inspired by travel memories and driven by a desire to eliminate digital screens, she embarked on a two-year venture with watch expert Federico Casado, culminating in a product that promises gentle awakenings over jarring smartphone alarms. Immerse yourself in the art of crafting these Swedish-inspired clocks, where nature, high-quality materials, and the concept of allemansrätten play pivotal roles in their design and charm.

Our conversation with Lisen goes beyond aesthetics and dives deep into cultural pride and craftsmanship. Discover how Swedish and Italian leathers, alongside rare clock movements, are meticulously chosen and assembled to create these premium products. As we navigate through this horological journey, we touch on how these clocks not only enhance sleep quality but also embody the enduring values of Swedish craftsmanship and sustainability. Insights into the challenges of sourcing superior components highlight a commitment to timeless quality, offering a stark contrast to the fast fashion and mass-produced goods often associated with Swedish design.

Reflecting on the broader dynamics of consumer behavior, we discuss the growing cultural shift towards online shopping and its impact on our perception of convenience and quality. The episode wraps with Lisen sharing valuable entrepreneurial insights and dreams of future collaborations, encouraging listeners to balance modern convenience with environmental responsibility. Through personal anecdotes and professional experiences, this episode promises to inspire and guide you towards creating a harmonious, tech-free home environment.

Check out Båge & Söner here:

https://bagesoner.com/en

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