Welcome to another episode of EmbellishPod! In this episode, we are thrilled to have Sailor Guevara, the Executive Director of Good Deeds Spirits, join us for an insightful conversation. Sailor shares her incredible journey in the spirits industry, from her early days in hospitality to becoming a key figure in promoting diversity and inclusion within the industry.

Timestamps:

00:00 - Intro 00:11 - Subscribe and Connect with EmbellishPod 00:42 - Introducing Sailor Guevara 01:15 - Sailor's Background and Career Path 02:10 - The Concept of Not-for-Profit in the Spirits Industry 03:04 - Sailor's Passion for Craft Spirits 05:55 - The Importance of Storytelling in the Spirits Industry 10:33 - Sailor's Recognition as an Icon of Whiskey 16:00 - Diversity Initiatives in the Spirits Industry 25:02 - The Role of Craft Distilleries in Promoting Diversity 29:03 - The Good Deeds Spirits Project 36:05 - The Step Up Internship Program 42:09 - How to Support Good Deeds Spirits

Key Topics Discussed:

The unique concept of a not-for-profit spirits brand. Sailor's extensive career in the spirits and hospitality industry. The importance of storytelling and cultural heritage in the spirits world. The challenges and triumphs of promoting diversity and inclusion. The creation and impact of the Good Deeds Spirits project. The Step Up Internship Program and its role in fostering new talent in the industry.

Connect with Good Deeds Spirits:

Website: https://www.gooddeedsspirits.com/

Instagram: @gooddeedsspirits

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Thank you for listening, and stay tuned for more episodes of EmbellishPod!