Craft
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Craft
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Narrado por:
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De:
Craft with Casey Ritts and Peter Gosselin, CAPE Agency
Tiny Victory: Reclaiming the creative soul of advertising.
In this episode, Jennifer sits down with Peter Gosselin and Casey Ritts, co-founders of CAPE Agency in New York, to talk about rebuilding what advertising forgot. Their partnership began with a shared sense of purpose—and a mutual love of creative mischief.
Together, they explore the evolving role of trust, risk-taking, and human connection in an industry that is often overlooked by metrics.
Jennifer and CAPE talked about:
- Why advertising is (still) a relationship business
- The upside of unconventional career paths
- Risk, failure and what it really takes to make good work
- What CAPE is doing differently and why it works
- Trust as a strategy—not a nice-to-have
Need an advertising agency that gets to the heart of your brand? Check out CAPE Agency.
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Tiny Little Victories is a Storyology production.
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Tiny Little Victories is created, produced and hosted by journalist, author and poet, Jennifer Kite-Powell.
Audio: Marc Cotton, Audio Wrangler, UK