#160 | How a US Distributor Helps Clinicians Turn Prototypes Into Scalable MedTech Businesses

Are you a clinician-founder planning to export your medical device to the US and wondering why traction is so slow—despite having a working product?

In this episode of The H-Files, US distributor Brian Hantzis shares what clinician-founders often get wrong when entering the American market—from relying on generalist distributors to underestimating clinical validation timelines. We break down what US hospitals, buyers, and partners really care about—and how to build a go-to-market strategy that avoids wasted time and lost margin.

1. Learn how to evaluate US distributors to avoid misalignment and slow deals
2. Understand why clinical data and value analysis are critical to adoption
3. Discover pricing, margin, and partnership models that support long-term scale
4. Listen now to simplify your go-to-market plan, protect your prototype’s value, and build a MedTech business that scales in the US.

Watch on YouTube: https://youtu.be/3v8N7F2gGqo

Listen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

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