Cracker Barrel vs. Buc-ee’s: How a Beaver Stole Their Market

Cracker Barrel just changed its logo — and people are furious. But the truth isn’t about being “woke” or about nostalgia. It’s about business. Buc-ee’s, the gas station megastore with a smiling beaver, has been stealing Cracker Barrel’s market share one highway exit at a time.

In this episode, we break down why Cracker Barrel waited too long to update its brand, how Buc-ee’s turned convenience into a cultural phenomenon, and what every business owner can learn from this battle.

From kids choosing restaurants based on mascots, to families trading rocking chairs for brisket sandwiches, the lesson is clear: branding moves fast — and if you don’t, you get left behind.

👉 What do you think — did Cracker Barrel’s rebrand come too late? Or is Buc-ee’s just unbeatable? Comment below.