Crack Q4 2025 with AMC Audiences & Deals

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

01:31 – Why Q4 2025 is crucial for Amazon marketers

05:01 – AMC Audiences – segmentation & targeting

12:01 – Creating high-impact deals in AMC

18:31 – Success stories using AMC audiences & deals

23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance

28:01 – Common pitfalls and how to avoid them

32:01 – What to watch in AMC & Amazon marketing

34:31 – Wrap-up

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  🦡 Resources & Links

  
  

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Sean Stone, founder of Stone's Goods

• The Simplified Q4 Bids & Budget System for Amazon Sellers

• What are The Biggest Trends in Amazon PPC Q4 of 2021

• Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?

• Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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  Host and Executive Producer: Michael Erickson Facchin

  Guest Co-Host: Sean Stone

  Senior Producer: Nancy Lili Gonzalez

  Podcast Coordinator & Graphic Designer: Sofiia Podash

  Video and Audio Editor: Pedro Moreno